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How Can Location-Based Marketing Strategy Help Your Business

location-based marketing

Because of the continually changing technologies and the limitless digital source of knowledge, a large percentage of people have access to on-the-go information. The e-commerce sector is thriving, as the number of online buyers continues to grow with each coming day, making it hard for the owners of physical stores to catch up.

Nonetheless, it is time for physical marketers to use modern and advanced technology to offer anything they want to their customers–when and wherever they want. Not only should the businesses satisfy their customer’s demands while on the go but can also re-conquer some users who have been overlooked because of e-commerce ease.

Local-based services encouraged both online and offline merchants to identify and sell their products or services to specific groups of shoppers in an attempt to engage specific buyers with their brands. Nevertheless, location-based services are much more than just GPS technologies as, in terms of their personal data and value. Merchants provide their clients with interesting and valuable knowledge; they offer the opportunity to link with buyers at a more personalized level.

Analyzing Location-Based Marketing

Proximity Marketing is a business strategy that employs a GPS technology to recognize a target customer’s exact location to give them a deal from a local business they’re interested in. It helps companies to target customers based on personal information they share when downloading specific mobile applications at a given time. It enables marketers to offer relevant and personalized offers to targeted customers.

Location-based marketing in the online world is not a new strategy. Proximity-based systems have been around for a considerable time to identify Internet users using their IP addresses and provide them with relevant information or advertising from local companies. Marketing companies globally have used this potential in location-based advertising through search engines that can tip out specific user positions and reach certain people.

Furthermore, as a significant advertising method, location-based marketing has grown a bit and has become a vital aspect of the active mobile Marketing Strategy. Indeed, mobile usage has become a key element in advertising today.

Adapting Your Business Marketing Strategy

For a more traditional brick and mortar business providing a location-based service online, there are many different methods available. However, care should be taken, most notably in paid marketing online to market only to those areas that provide a reasonable measure of return for the expense of the online marketing campaigns. Among the most common means of advertising a local service-based industry online is to use Google Adwords and limit the display of ads to the local geographical region.

This, however, should not preclude the use of professional translation services or other means of expanding the potential customer base. Most notably in the larger cities, there will be vast pockets of people who speak and conduct their online business in a language or languages other than English. Thus, while it is important to adjust your localized marketing campaign to the local market, there is no need not to promote the services to all of the people within the service area.

Email marketing campaigns are another way to market local services to the online population. However, in this case, it is imperative to allow the potential customers to sign up somewhere in order to avoid having all of the emails from the mail server marked as spam. The sending of spam is a criminal offense in some locations, and even if not criminal in nature, can result in the loss or de-indexing of the website, making it extremely difficult for any potential customers to find the local businesses in their area. For information about international business marketing, click here.

Importance of Bulk SMS Marketing For Your Business

When consumers download their mobile apps, consumers share their personal information with particular brands, such as demographic information, location, and shopping preferences. They do so because they want new information from these specific brands to be modified.

Throughout digital advertising, this specific use of GPS software is called geo-fencing. If the clients live near your shop, it alerts their mobile app to enable them to reach the businesses with the regular deal, fresh special offers, or any other bid.

Engaging bulk SMS sending techniques with location-based marketing is like adding the cherry on top. While identifying customers and their needs, businesses can also notify them about their brand. The use of bulk SMS messaging is continually evolving with the discovery of new business, and public benefits use.

It provides a cost-effective solution to handling interactions with small or large contact groups from large enterprises to small businesses, community groups, or educational institutions. There are many top free and open-source bulk SMS software engineered to blend with the business’s IT infrastructure and cater to their needs.

The defining feature of bulk SMS messaging is that companies or organizations make use of mobile phone service, software programs, a web interface, or incorporate a web site and system SMS API, to send or receive text messages. Such massive SMS messages communicate with the SMS gateway of a service provider to ensure that texts are transmitted to mobile numbers worldwide.

One of the most specific strengths of location-based advertising is that retailers can know more about your clients. It helps them to learn more about their client’s interests and shopping desires, allowing them to fulfil the needs of their customers. Since localization technology enables the shops to find clients, they can discover all of them and thereby know about their purchasing actions. You will find out more about them.

So, once the shopper crosses the digital perimeter around your shop and delivers their bid, the businesses can not only interact with their target customers but can also enhance their awareness of them. They can devise their marketing strategy to their desires and improve the overall efficiency of their company.

After all, it all comes down to their customers, and location-based marketing and employing mass texting software for business is perfect for reaching consumers on-the-go and satisfying their demands and needs, thus significantly improving your mobile marketing strategy.


Location-based services will track the number of people checking in for a specific location or company, the individual who checks in most often, and the number of people using a bid. Bulk messaging is pocket-friendly. Although bulk emailing and emailing could cost companies a fair deal, it can also be far less costly to submit a mass message. Top business sites provide simple, by-text pricing to ensure that your company pays only for as much text as you deliver. This data can be beneficial when determining the effectiveness of the marketing program based on location.

Author Bio

Sharad Bhardwaj is a content analyst at SoftwareSuggest. He loves to advise and help people. In leisure time he likes to be involved in sports activities and listening to music. You can find him on LinkedIn and Twitter.


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