You have your store ready and the next thing you are going to do is to make it live. But have you learned the process or basics that you need to keep in mind before going live? You can become the next Amazon, but you need to know the things that Amazon had followed before making its website live. Today, I am going to tell you 6 problems every startup should solve before going live.
If you think that you are capable of answering these questions then only you should decide to go live. These 6 questions and their answers will decide that you are going to take the e-commerce world by storm.
Here are the 6 questions that you should ask yourself before going live:
1. What kind of Product your audience need?
Before going live, you need to know about the market condition and the niche you are targeting. Now, the question that pops up in your mind is,
What is a Niche?
Niche is a segment of the overall market that you proposed to target. Once you have identified your niche, you need to go down deep to understand the flow. You don’t need to just sell the products, bring some change, bring some new products and then only you will grow.
2. What is the mode of reaching out to potential customers?
Anyone, who is willing to buy your product is your potential customer. If someone is showing interest in buying your product, which means you can convert him into your customer. All the others will be classified as Suspects.
After segregating the above categories, now, it’s time to decide the mode to reach out to them. Now, you are thinking that, Why, they can’t find me? And the answer to this question is a big ‘NO’ because there is a huge number of websites out there on the web. Any product that comes to the market is sold to the target audience and you need to know how to market the product.
You need to answer the following questions:
- Do you need a fast and accelerate process or need an organic slow process?
- Do you need to focus on marketing your product or building your brand and then convert it into a customer base?
The resources and plans you are going to use for this is the answer to these questions. If you want to go for an organic path then you should do the best SEO practice for your website.
3. How will you measure the success of your e-commerce project?
Once the above answers are clear, you need to decide how will you measure the success of your e-commerce project. You can use various ways to identify success. Sales revenue, transaction count, new customers, average ticket value (ATV) and website visitors are some ways with which you can identify the success.
4. What is the worth of every customer to you?
You can determine your business value according to the satisfaction your customer receives. You can identify the value of the business by calculating what every customer brings value to your business. This structure will figure out customer acquisition, the average first purchase cart size, the number of subsequent transactions, average cart size and margins and modeling them to figure out which customer segments are actually giving you good returns.
5. What sorts of assistance would a customer require before and after making a purchase?
The e-commerce world is expanding day by day and that’s what expanding the expectations of customers. All the credit for this belongs to Mobile and social. Today’s e-commerce is listening to customer demands, solving their problems through e support, messages and many other ways. They are listening to peers, researching heavily online and posting complaints on social media and forums. Apart from all these things, they’re addressing timely grievances, which will affect their business in a positive way.
6. Are you using the right technology for your business?
Using the right technology is very important for an e-commerce business. It has its own advantages that make the business grow. Your e-commerce business should provide high-quality products and instant services to the client to get the best outcomes and for this, you can use the best technology.
The above-listed question will clarify your every single doubt about your business and it will also reveal the whole plan for your business. You need to adopt the best strategy and technology to bring out some finest outcomes. If you think that you are ready to answer the above questions then it’s the perfect time to make your e-commerce website go live and change the world.
You should understand the value of your customers. This core set of questions will teach you some practical aspects of e-commerce business, which is hard for you to learn by going live with your e-commerce business.
Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media has a tremendous change, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.
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