If you confuse self-marketing with being arrogant (and happy about it), then you’re missing out on all the great benefits that come along with marketing yourself.
Most people don’t think too much about self-marketing unless they’re starting a business, or actively looking for a job. After all, why would you?
However, it’s an essential skill that everyone, regardless of their job title or industry, needs to master. Now, if you’ve been wondering about how exactly should you self market, you’ve come to the right place.
Read on for the main tips and tricks of self-marketing, and how you can implement them in your regular work-life.
The Core of Self-Marketing: Write
There will be no escaping the fact that writing, and doing it well, is the key to any self-marketing efforts you will take.
Whether you’re more interested in writing big blog posts, podcasts, or youtube videos, all of these different types of media have writing at their core.
As it were, writing is one of the simplest and most effective ways to get your name out there and position yourself as an expert. You can do so by posting on LinkedIn, or even on Medium.
This one might seem tricky. Yet, after investing some time in your writing efforts, you’ll start getting quoted.
Once you reach an “expert” level, getting quoted by other writers and journalists will become like second nature to you. The great thing about getting quoted is the sheer amount of exposure to new audiences that you can gain, without writing a single new word.
On the other hand, for your writing to reach this level of popularity, you’ll have to delve into digital marketing, and use it to your advantage.
Of course, unless you’re a digital marketer yourself, you’ll need a professional agency like Solid Digital that can boost your “brand.” This way you can focus on becoming an expert, and they’ll work on getting you the exposure you need.
Use Social Media
This one might seem like a no-brainer. However, the truth of the matter is not all people actually use social media correctly, or even to the height of its capabilities.
By using social media to gain exposure and share your work, whether it’s on Facebook, Twitter, or LinkedIn, you can start building a base of committed readership and an audience.
If your work adds true value to your audience, they’ll start sharing it with their social circles. This, in turn, will widen your audience and your exposure exponentially.
Become an Expert and See Your Profile Rise
Whether you see yourself as an introvert or an extrovert, creating a social profile and boosting it by self-marketing will help you reach your career goals in ways you might not even have thought of before.
Now, you have all the fundamental tips for mastering self-marketing. However, as with any business or social endeavor, knowledge is key.
Make sure to check out our business and digital marketing blog sections for all the information you need!
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