Many businesses today get so caught up working the online services that they forget a very important hidden gem of marketing that works. That is direct mail. Yes, direct mail works for all ages. One study noted that 36 percent of people under 30 looked forward to opening their mail every day.
The Data and Marketing Association says that direct mail can yield a response rate as high as 43 percent. Direct mail really works. Here are some tips.
Earn Local Business
When you are just starting with a direct mail campaign, start locally to test the returns. In Atlanta, New York, Miami, humans are all the same. They want to open their mail and see something new or exciting.
Invest in local marketing services to get local customers, just like you would use long-tail local keywords in your online services. Touch base with those on your list that you know are already primed to buy. No matter where you are, direct mail remarketing Atlanta or elsewhere is effective.
Outsource Your Campaign
There is a significant return on the direct mail re-marketing campaign that is a good one. Put money into it. You will make more by outsourcing this to experts, than trying it on your own without really knowing how to close as many deals as possible. Outsource one direct mail campaign to see the results for yourself.