Did you know that press releases are a cost-effective marketing tool? If you want to learn about how to have a successful press release, we can help.
In this guide, we’ll go over some tips on distributing a press release.
Want to learn more? Keep reading.
Tips for Press Release Distribution
1. Read Submission Guidelines
If you have a media list, you’ll want to search the journalist’s and news agencies’ websites. Look for their contact us page or submission page. You can find out the submission guidelines.
Review the guidelines carefully. The submission guidelines tend to highlight what topics the agency’s interested in like tips, or local events.
Also, the submission guidelines will provide technical details about how to send the release. The agency might have a specific file type or preferred word count.
Make sure you review your press release, so it fits the guidelines. If you don’t have a media list yet, keep reading.
2. Start With a Local Newspaper
To make your press release a success, you need tons of people to see it. Accomplish this by approaching the local media.
Research local newspapers in your city or town. Go to the contact page, and you’ll get some information about different journalists who work at the paper.
Take some time to find an email address for a specific person. You don’t want to send your press release to one generic account. Otherwise, it might get lost.
3. Look For Industry Publications
Suppose you’re launching a new service or product or sharing that you won an award. In that case, you’ll want this information to go to the right audience. Target specific publications in your industry.
It will take you time to build your contacts. After you have done this, you’ll have a decent database for releases in the future.
4. Connect With Individuals From the Industry
Another part of successful press release distribution is building relationships with journalists. The journalist will get your story into industry publications and newspapers.
You might want to target anyone to help increase your chances. But make sure you don’t do this. Otherwise, you’ll waste time and might not get responses.
Make sure you’re specific and strategic when choosing people. First, research your topic online and click on the news tab. You’ll get to see recent articles. Scroll down to find out who wrote the piece.
Click on the name and go to the other articles written by the journalist so you can get their contact details.
5. Press Release Distribution Websites
Press release distribution websites will help you reach a larger audience if you don’t have a lot of time. They are like a database for press releases.
Reporters, bloggers, freelancers, and journalists will use the site to get information. These websites will also help you get online exposure and improve SEO.
You can pay for some sites so you can target specific markets or reach quality newsrooms. Consider this option.
6. Hire a Press Release Distribution Service
If you don’t know how to distribute a press release or don’t have the time, you can work with an agency.
An agency knows what generates interest. The agency will pitch your press release to their list of media contacts.
Learn more about the benefits of a press release distribution service.
7. Make Sure You Include a Video or Images
Press releases that have an image will be more likely to get covered by the media.
A video will also boost the chance of your story getting covered. Journalists will have an engaging story to tell when there are multimedia elements.
Make sure you include a video or images. When you email a press release to a specific journalist, you can attach it with the multimedia.
Large attachments can bother journalists who receive tons of emails. Consider publishing your multimedia on your website, and send the link in your email.
8. Don’t Forget to Follow up
It might take a week or a few days until you receive a reply. A lot of reporters have busy schedules and might end up with a lot of sudden deadlines.
There’s a certain etiquette you should try to follow when sending your press release to the media.
Make sure you don’t forward a release that you sent to other media outlets. Also, don’t use BCC to hide your media list.
Follow up with the journalist after sending the press release.
9. Connect With Non-Traditional News Sources
You should also consider sharing your release with non-traditional news sources. Non-traditional news sources include blogs, Instagram accounts, or Facebook groups.
These different news sources are quite effective at sharing local business news. Local influencers or industry influencers will have a large audience. Connecting with local leaders will help drive traffic to your business.
10. Share Your Release on Social Media
After you have sent your press release to different news outlets and influencers, you should share it with your followers.
Share the links to articles published on different sites about your story. You can advertise the article on your different social media accounts. Consider posting a summary of your release. Share it on your website.
Now You Know More About Distributing a Press Release
We hope this guide on distributing a press release was helpful. Make sure you target industry people, journalists and reach out to local newspapers. You may end up hiring an agency to do this for you or do it yourself.
Are you looking for more business tips? Check out our wide variety of resources on technology and business.