If you thought the days of email marketing were over then consider this.
Ninety-three percent of business-to-business companies still use email to market themselves. There are over 5.6 billion email accounts worldwide. Businesses in the US alone spend $350 million dollars on email advertising.
Email marketing services help you send and manage your email blast ideas. But the best ones offer a lot more.
This article helps you find the best email marketing company.
We break down 4 features that separate the top marketing companies from the competent ones. From click tracking to custom landing pages, you’ll find the right provider for your business.
1. Custom Email Templates
The goal of an email campaign is to get customers to open, read, and interact with your marketing message. They need to look appealing, should include images and professional copy, and link to pages on your website.
But what if you don’t have a background in design?
A great emailing marketing company offers a selection of templates for you to use. Simply change the colors and text to match your brand. Then link to the appropriate product or service pages on your site.
Be cautious of paying extra for templates. These should come as part of your monthly plan so shop around to get the best deal.
2. Open and Click Rate Success
Open rates measure how many customers opened your email instead of ignoring or deleting them. The higher the open rate the higher the chance they will read and act.
Email marketing services vary in their open rates depending on the industry.
For example, Mailchimp statistics put business and finance at 21.56% but hobbies at 27.74%. The average hovers around 20% or one in five.
Click rates measure how many customers clicked a link in your emails.
These metrics are considerably lower, around 2-3%, and also vary with the type. So be sure to shop around for the highest open and click rate success.
3. Customer Segmentation
Don’t use a scattergun approach when sending your emails. Segmenting your customers into groups allows you to target specific customers at certain times.
For example, your Christmas deals are sent in November to your Holiday Shoppers list.
Segmented marketing achieves higher open and click rates. So make sure your provider lets you create as many as you need.
4. Custom Landing Pages
Try not to send customers to your home page when marketing.
A good marketing plan targets something specific but your home page provides a business overview. Instead use a custom landing page.
A good landing page relates to the link that opened it. They provide a clear path to ordering or making contact. And they should encourage customer participation.
The top marketing companies provide custom landing pages to help you. And many offer this service as part of your monthly plan.
Which Email Marketing Services Are Best?
Googling email marketing company returns thousands of results. From Mailchimp to MailerLite, and Constant Contact to Sendinblue, it’s hard to know which to choose.
One good place to start is Mailchimp.
It offers many of its premium features for free if your subscriber list is under 2,000. MailerLite vs Mailchimp is a close call because MailerLite also offers a free service.
Either offer an excellent starting point when increasing customer reach through email.
Broaden Your IT Knowledge
Now you know what separates the good email marketing services from the rest you’re ready to broaden your IT knowledge.
Check out our other great articles throughout our blog!