Did you know that 60% of smartphone users contact businesses directly by using the search results? Without search engine optimization (SEO), this percentage would not be as high. The benefits of SEO for small businesses are well-known, but how can you implement the strategies? Read on to learn how to develop an SEO strategy for your small business.
To build an SEO strategy, you must get your keywords right. Keywords are those that your customers are searching up. To find the right keywords for your small business, you must understand the needs of your customers.
If there is a common service or question your customers are asking about, this is one way to create keywords. Through your website, you can see what results your customers are searching for. The most common results should be turned into keywords.
If this technique is outside of your wheelhouse, you can use contractor SEO services instead.
SEO marketing relies heavily on content. The best way to provide advice-driven content that will keep your customers coming back is by writing optimized blogs. When you have more online content, the easier it will be for your target audience to find you.
A blog is informative and valuable to your market. It persuades them to engage with your brand. With high-quality blogs, you can showcase your professional expertise and build rapport with potential and current customers.
Writing blogs is one of the best SEO techniques out there because you can utilize the keywords you created.
Websites of authority that can link back to your website should be part of your SEO campaign. This can help boost your presence online to show search engines that you can be referred to on certain topics.
To make this happen, you must reach out to relevant blogs. You can also ask for help through online publications. Often, non-profits provide the option to submit a guest post.
When other trusted sites are linking to your website, your credibility is going to be high. This is a must for an SEO strategy.
Optimize Your Website
If you haven’t already, you need to optimize your website to ensure it is set up correctly. A website is a crucial factor in your SEO strategy. If your website is not optimized, future SEO tactics won’t help.
An SEO company can audit your website to fix necessary gaps. The basics to optimizing a website include:
- Placing headings correctly
- Meta descriptions that are keyword-focused
- Alt tags that are keyword-focused
- Keyword-focused URLs
Every page on your website should include those basics and more.
Is Your SEO Strategy Up to Par?
If your SEO strategy does not include the following things listed out in this guide, you could be falling behind. As technology continues to boom, SEO is only going to become more necessary for businesses. Don’t take our tips lightly, build the best SEO strategy now!
What else does your business need help with? Check out our blog for the solutions you need.