Link building is amongst the most challenging elements of search engine optimization. However, it can play a pivotal role in deciding where your website ranks on SERPs. Earlier, only creating good content would have been enough to rank high on SERPs. If you want tons of traffic on your website, you have to build high-quality backlinks. It is as simple as that! A backlink can either be a nofollow or a dofollow. A nofollow follow link adds value to your SEO efforts, while a dofollow link is one that search engines crave.
This year, you have to focus on dofollow links to power your link-building strategy, as they can bring you traffic and visibility. Link building, on the other hand, is a way to get these dofollow links. Inbound links are amongst the most crucial SEO ranking factor nowadays. Google uses inbound links to gauge a website’s credibility, authority, and relevance for a particular search string. Today, we will look at killer link-building strategies that you must utilize if you wish to stand a chance in the demanding world of SEO and SERP rankings.
1. Write Quality, Link-Worthy Content
The most critical step you need to take websites to link back to your content is to create link-worthy content in the first place. You will have to upload quality content on your social media posts, blogs, articles, and website. Also, content that fulfills your customers’ needs.
Helpful, entertaining videos, infographics, tutorials are different types of content worth sharing with the masses. For instance, if you run an online garment store, you need to upload videos or infographics about dressing well for every occasion, be it work or home. Such educational content will entice the customers to read your content piece until the end. Authoritative, credible websites love linking to such type of content. It is an easy way to build up your link-building profile.
2. Register with Google Search Console
At the frontlines of SEO lies a beneficial tool that can help websites improve their credibility and SERP rankings. We call it the Google Search Console. Not only that, but Bing has its variant known as the webmaster tools. You can submit your website’s XML sitemap to increase its credibility. It can improve your SEO.
A Website’s XML file contains information about all its various web pages. It includes information such as the last date of modification, frequency of updates, and each webpage’s priority on your website. Being registered with the Google Search Console increases your chances of being linked. Your content will appear on the first page of search results when a user plugs in a relevant search string. You don’t need to create an XML file from scratch. You can use a few sitemap generator tools available online to help crawlers navigate and find new pages on your site.
3. Guest Blogging
When using guest blogging for link-building strategy, you have to get in touch with bloggers or website owners and contribute to their content. If they feel you have a good grasp of a particular topic and can add value to their blog or website, they’ll be willing to publish your post.
If you already run a website or blog that contains quality content, the website or blog owners wouldn’t hesitate to give you a chance. When a visitor reads your blog post on another website, they will surely be back for more via a backlink to your website. However, always remember to create descriptive, neutral-toned, and helpful content. Otherwise, the blog or website owners will not publish your content online.
4. Incorporate Experts Opinions Into your Content
Featuring interviews and opinions from experts from your niche will increase your content’s authority. Experts will always love the idea of being mentioned on websites or blogs related to their industry.
For example, if you run an online pawnshop, you should know the best pawnbrokers and interview them. You can then add these interviews to your online content to gain credibility in front of your readers. Once you post it online, these experts will not shy away from the opportunity of sharing it whenever they get the chance.
5. Replacing Poor Links with Your Links
Such a strategy involves some work, but I will surely bring many benefits if done right. It would help if you searched for backlinks that took you to low-quality content. Suppose you can find an article, website, or blog post that deals with your industry-specific information, but its content is of low quality. In that case, you can contact the website owner and tell them that you have links to better quality content and would love to feature it on their content. If the website, blog, or article owner checks out your links and finds your content informative, he or she would not think twice and remove old backlinks in favor of yours.
6. The Broken Link Rebuilding Strategy
There will be times when you’ll have broken links on your content. It is bound to happen. If users click on such a link and it leads them to a web page that no longer exists, it will irritate them to the maximum. Besides, that is damaging for your SEO efforts.
For example, suppose you run an online bicycle parts store. You’ve built links that lead to a blog post that deals with ‘the ten best bicycle upgrades,’ if the page doesn’t exist anymore, such a backlink will be redundant. Likewise, you can track down broken links on other web pages and offer them a link to your website to save them some embarrassment.
7. Social Bookmarking Link Via Reddit
There are tons of social bookmarking websites available on the internet, but none is better than Reddit. A social bookmarking website such as Reddit will let you share your content with other people. There are millions of backlinks floating around inside Reddit as of today.
Register your website or blog on Reddit. Follow it up by subscribing to subreddits that relate to your industry. You can then post your backlinks along with text posts, videos, or infographics. You can also create subreddits of your own, and in a few weeks, readers will flood to your content.
All these strategies mentioned above are to power your link-building project. However, reading and following these link-building strategies will provide you with tons of SEO-related benefits. Just ensure that you are patient when following any of these strategies, as hurrying will not get you anywhere. Effective link building takes time and patience.