So you’ve hit a wall with your marketing campaign. That, or you just want to shake up your marketing strategy. Besides the usual tactics such as social media marketing or learning SEO, what out-of-the-box tips can you use to boost your campaign? There’s a ton of ways you can improve your brand strength. Although you should continue basic marketing strategies, you can always veer off into unconventional marketing techniques.
Keep reading for five unique ways you can enhance your campaign efforts. Using even a few of these is guaranteed to benefit your mission.
1. Make Content on Trendy Platforms
The relevance of trendy platforms can differ from one audience to the next. If you’re catering your business to A-level tech executives, you might not want to market through iPhone-shot skits.
Nonetheless, most businesses do benefit from producing content on trendy social media platforms. This does require a decent level of sociocultural awareness and finesse. But the effort pays off if done well.
If you’re willing and able, post at least semi-regular content on platforms like TikTok and Instagram. Follow trendy video formats and potentially go viral! You can increase brand awareness and attract an audience you wouldn’t have engaged with otherwise.
2. Photo Contests
Contests are surefire ways to boost social media engagement. Who doesn’t love free stuff? Even those that have never heard of your brand will demonstrate interest in the prospect of free merchandise.
Posts with pictures garner the greatest social media engagement and trigger powerful responses from viewers. If the contest is set up to use their images for your brand, even better! Two birds, one stone—with one contest, you’ll get usable content and improved brand recognition.
3. Challenge Coin
Challenge coins are custom-minted coins. In your case, they’d display artwork and marketing messages. They can help your brand image by exhibiting iconography that your audience immediately associates with your brand.
Since you can design your own coin, take care with your customization. Afterward, you can put these in souvenir bags, offer them for larger purchases, etc. These inexpensive marketing coins aren’t bulky and will remind viewers about your distinct brand.
4. Public Events
Publicly-hosted events are great ways to engage your existing audience and attract a new one. Try to host them in an area that has decent foot traffic, but make sure you don’t irritate onlookers by blocking their path.
Host scavenger hunts, concerts, or maybe a charity event. This is a great way to increase brand name recognition and turn onlookers into customers!
5. Brand Ambassadors
Brand ambassadors forge your brand’s relationship with its audience. With an ambassador, your brand acts as a humanized interface for both sending and receiving messages with an audience.
Take applications from existing employees or from your audience. Either way, they should be passionate about your brand’s mission. Most ambassadors tend to have a good social media following and know how to grow it too.
Improve Brand Strength Through Unique Marketing Campaigns
Solid brand strength gets viewers to care about your business’s products/services. It’s why marketing isn’t just about sending emails and tacking up flyers. You also need to innovate your marketing strategies to provoke communication with your audience.
Did this guide inspire you to have fun with your marketing campaign? Then head over to the rest of our site! With us, you’ll see that we’re dedicated to creating content that aids our readers’ endeavors.