74% of marketers say that video has a better return on investment than static imagery. Video content is more important now than ever, and even if your ad doesn’t go viral, your return on investment is still much higher.
If you want to know how to create an effective video advertisement, you’ve come to the right place. Keep reading for a simple video marketing tool guide.
Know Your Audience
Viral video marketing starts with knowing your audience. While viral videos reach a huge audience, they aren’t made with everyone in mind. Videos become viral when they’re targeted. So, you need to create something that resonates with your audience.
You should have some idea already of who your audience is but really spend time fleshing out the audience persona and creating an empathy map.
When it comes time to share your video, do so on channels where you have the most followers and traction. For example, you can buy TikTok followers and share the video on the platform.
What’s the Point?
So, you want to know how to create a good video ad, but what is the goal? Knowing that you want the video to go viral is not enough of a marketing strategy.
Perhaps your goal is to increase brand awareness, grow your online following, increase traffic to your website, or start a conversation.
Before you start creating video ads, clearly define your marketing goals so you can work towards them.
Start With a Bang and Evoke Emotion
Do you want to know to make a video advertisement? It needs to grab attention immediately. You can do this by using attention-grabbing music, creating a plot twist, and using ‘you’ in the first five seconds of the video.
The most important thing, however, is to evoke emotion. This is the most powerful aspect of the video. If you’re not evoking emotion, then your video will fall flat every time.
Whether it’s funny, melancholic, nostalgic, or romantic — make people feel something.
Tell a Story
Viral videos should be short and sweet. But you still need to tell a story. If you choose a universal context for your advert, then you’ll be able to get across a compelling story in a short amount of time.
A compelling story is the best way to resonate with your audience, and they’ll be more likely to share the video.
Quick Tips on How to Create a Video Ad
Keep these quick tips in mind when you’re creating a video ad that you hope to go viral:
- Avoid being too promotional
- Don’t cram in too much information
- Use a caption
- Make use of hashtags
- Promote your video
If you nail video content, it will elevate your marketing strategy to a whole new level.
Taking Advantage of the Video Marketing Tool
If your brand doesn’t use video, it’s time to start. And if your video content needs a shakeup, then this video marketing tool guide is sure to help. Remember to know your audience, tell a story, and evoke emotion.
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