For business owners, customer feedback is important in letting them know what they’re doing right and where they could be showing some improvement. For this reason, constructive comments should not only be accepted but welcomed. That’s not the only reason reviews are important, however.
In the world of digital marketing, a business or brand’s online reputation is everything. Google reviews are a huge part of this. So if up to now you’ve been wondering “should I care about my reviews on Google?” the answer is a resounding yes.
Read on to learn more about exactly how and why online reviews matter so much for a business.
1. Consumers Trust Online Reviews
Today, almost everyone reads online reviews before trying a new business or service. What’s more, people tend to actually give a lot of weight to them. In fact, among people aged between 18-35, over 90% said they trust reviews as much as personal recommendations.
This is huge, as it means that a business with fewer or worse quality reviews is less likely to attract new customers than one with a legitimate online reputation. If you aren’t cultivating and looking after your online reviews, you could be losing out on customers and inadvertently damaging your business.
2. It Helps You Be a Better Business
Nobody likes bad reviews. It hurts when somebody doesn’t appreciate the great effort you’ve put into your brand or business, and it can be easy to feel as though the reviewer is in the wrong. However, even negative reviews can be positive for a business.
They can highlight an issue a customer has had. They offer a business a chance to listen, react, and proactively respond to that issue, and potentially win that customer back. A business responding in a genuine way to Google reviews also shows that they care, which can help to win new customers as well.
3. Google Reviews Affect Your SEO Ranking
There has been some debate about whether Google reviews actually count toward a business website’s SEO rankings. The conclusion that has been drawn is that it definitely appears to.
Google ranks sites on trust, authority, and expertise—having real and positive reviews can help to increase the trust factor, thus causing a site to rank higher (for a more detailed description you can have a look here). When a business has more reviews, it appears more legitimate and more relevant to Google, which causes it to appear first in people’s searches.
My Reviews on Google: An Important Asset
Hopefully after reading this guide you’ll no longer have to wonder “do my reviews on Google matter?”. The fact is they do. Online reviews are inextricably linked to the reputation of a business, and reputation is everything.
If you want maintain a loyal customer base while continuing to grow your business, make sure to implore your customers to leave you online reviews. When they do, try to listen and respond to them as best as you can.
If you’ve found this article helpful, have a look at the rest of our digital marketing content.