It only takes 10 seconds for someone to form an impression of your brand. Meanwhile, it takes an average of six impressions before you start building awareness. With creative product packaging, you can make those 10 seconds count.
Creating wow-worthy creative packaging can help you stand out from the crowd. You can boost business and generate fresh sales.
Not sure where to start with your next package design? Here are eight tips that can help.
What Are The Things To Consider In Designing A Product Packaging
1. Understand the Item
Before your rush to create a package design, it helps to understand what you’re designing the package for.
Take a moment to consider the product itself. For example:
- How large is the product
- How do customers use the product
- Why do customers need the product
- Is the product delicate or sturdy
- What materials is the package made of
Asking yourself these questions can help you consider the package’s logistical requirements.
If you’re creating packaging for a delicate product, you’ll need more secure packaging.
Don’t forget to consider your customers, too. Understanding your target audience will help you design with them in mind. Otherwise, you’ll fail to capture their attention.
Make sure the package design appeals to your target audience.
Don’t forget to consider how people are buying the product, too. For example, will they see the design on a shelf in the supermarket? In that case, you’ll need to make sure the product packaging stands out.
Gathering this information can help you avoid logistical issues in the future.
2. Consider Your Brand
Steady branding can boost revenue by 23%. Meanwhile, a distinct colour can boost brand awareness by 80%. As you create a package label, don’t neglect your company’s branding.
Consult your company’s brand guidelines. For example, you’ll need to consider your:
- Colour palette
- Font styles
- Imagery styles
Make sure the branding on your package design reflects your existing brand. Otherwise, consumers might confuse your brand with another.
Consider the content you’ll need to include on the product packaging, too.
For example, you’ll need a written copy, including the name of the product and a description. Gather the imagery you’ll need before you start designing, too.
Some products require nutrition information, association marks, and a barcode. Don’t neglect these design elements. Otherwise, you might have to start from scratch.
3. Look at the Layers
Product packaging involves multiple layers. Consider the outer, inner, and product packaging during the design process.
The outer packaging is the first design consumers will see when looking at the product. The packaging protects the product. It’s often the box the product is shipped in, or a bag if you’re in a store.
The inner packaging keeps the product safe within the outer packaging. For example, it could include a sealed bag, packing peanuts, or tissue paper.
When most people think of packaging, they imagine the product packaging. The product packaging is the box or bottle the item comes in.
Each layer will give you a different opportunity to market the product.
4. Choose the Right Type
Explore different types of packaging before you create a package. For example, you can consider:
- Square boxes
The type of packaging will vary based on the product. In some cases, the type of packaging you need is obvious. For example, you might consider a bottle if the product is liquid.
In other cases, however, you can get more creative.
Consult your budget before choosing the type of packaging you want to work with. The type you choose will impact your package design.
5. Consult Your Printer
Make sure to speak with your printer before you finish working on your product packaging. You’ll need to make sure the printer can meet your requirements. Ask them about any design principles you’ll need to consider beforehand.
When speaking with your printer, you’ll need to consider file format requirements. Ask them about dielines and colour options, too.
Your printer will likely need a vector file. However, ask if the file should include cut lines or not. Make sure your designer can create a print-ready file.
Your printer might have a dieline template your designer can use.
6. Organize the Architecture
Consider the content you need to include in your product packaging.
For example, you might need to add:
- The product’s name
- A graphic showing consumers how to use the product
- Customer testimonials
- A witty tagline
Make sure you’re picking elements that are essential to the design. Putting too much on a label can overwhelm customers. Instead, use these design elements to tell a story and draw customers in.
You can review work from this company for examples.
7. Evaluate the Design
Try to develop a few creative packaging ideas. Then, ask yourself:
- Can customers tell what the product is with ease
- Does the packaging honestly represent the product and our brand
- What will the package look like in stores, on a shelf, or online
- Is the design versatile
- Is the packaging reusable
Consider gathering feedback from stakeholders, employees, and a few customers. Ask them if they can tell what the product does based on the packaging.
If your packaging isn’t communicating what it should, head back to the drawing board!
Gathering feedback can help you avoid issues before you print the packaging. Otherwise, you could waste valuable time and money.
Make sure to gather feedback from a handful of people before improving the design.
8. Use the Right Files
Once you’re done, make sure to save your package design in the right file types.
First, you’ll need packaging dielines in vector format. For example, you might need .ai, .pdf, or .eps files.
Does your printer offer custom colours? Grab CMYK or Pantone colour codes, too.
Using the right file types can save you communication issues with the printer.
Design It Right: 8 Tips for Wow-Worthy Package Design
A creative package design can help you reel in customers and boost sales. Keep these tips in mind. With these tips, you can create the best possible designs!
Start boosting business with these easy design tips today.
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