Social media is a great mode to promote one’s business and recruit employees. It’s easy to share job postings in social media where many job seekers are often found. This explains why many home care agencies now take advantage of social marketing. Despite this, a lot of home care firms still struggle. This is partly due to the ever-changing trends in the world of social media. Advertising and social media algorithms can be difficult to simplify. With this in mind, we have decided to come up with some best practices on how you can maximize social media to recruit caregivers.
If you are short of caregivers in your team, Senior Care Clicks provides caregivers in-home care agencies.
Great ways to use social media in recruiting caregivers
There are plenty of job seekers lurking in social media platforms. This does not, however, automatically mean that you can easily hire job seekers. Studies show that web traffic for many home agency firms is down and that the responses to their job postings are low.
Here are some ways on how you can attract potential caregivers to add to your team:
- Keep your postings varied.
Do not use your social media channels merely for posting job opportunities. Make your social media accounts as engaging as possible. Post high-level resources and content. Engage your followers with relative videos, articles, and even podcasts. Share useful information and content, and strategically post self-promotions once in a while.
- Make your job postings attractive.
Try to be creative. Use relevant Hashtags to spread the word to a wider audience. This helps you promote your postings even to people who are not following your social media accounts. You can also share your job postings in groups where many active job-seekers are members of.
- Remarketing as a means to attract job seekers.
This applies t o both passive and active job seekers. But what is remarketing? Otherwise called “re-recruiting,” it just basically means using high-targeted advertisements to attract the right people. These people are those who have visited your site more than once. Chances are, a frequent visitor is more interested in applying than those who only visited your social media account once.
- Build a talent pool.
The idea is to continually build your connections. Create an email database of all the caregivers you are interested in. Include candidates who visit your office. You can also actively search for potential candidates on Facebook, Twitter, LinkedIn, and other social media sites. When you’re doing so, don’t just give a business card. Socialize, have a conversation, and just be as friendly and natural as you can.
- Be the right employer.
This means that you must make your business as attractive as possible. Be an employer of choice. You can do this by being responsive to the candidates and engaging them with great content and resources. Boost your company’s image by sharing bios, team pictures, and the like.
Social Media to Recruit Caregivers has made advertising and self-promotion a lot easier and more convenient. Just make sure of these platforms strategically to your advantage.