Customer service is a top priority for any business. It doesn’t matter if you are the owner of a large company, or just launched a startup yesterday. Moreover, if you have just created a business, building a customer base plays a crucial role for you. After all, they’ll bring you money in the future. And without funding and resources, it is impossible to bring the project to success. Therefore, take the issue seriously even in the first stages of developing your business.
As statistics show, only a few managers understand how important it is to be able to establish high-quality communication with potential customers. As a rule, such projects are quickly closed without finding a sufficient number of users and funding. You don’t want to be on the list of losers, do you? Use the following guidelines to help you build the right communication with any client!
Teamwork
Remember one important fact. Working in a team is much more effective than working alone. Don’t waste time if you have launched your own startup that is focused on a large number of customers. Service implies that it is necessary to act together as a whole, and not just a few responsible people.
Today it is not so difficult to organize effective teamwork, no matter what field of activity you work in. After all, there are hundreds of corporate digital products on the market for organizing and managing businesses. Consider Slack, Microsoft Teams, Notion, or Trello. It makes no sense to list all business tools, as there are too many of them. It is better to try to start working with the most popular and proven products.
Task managers allow you to establish communication between team members, partners, and potential clients. Exchange messages, communicate in video calls, edit documents, make appointments, process customer databases, use bulk SMS and collect feedback about your business. Corporate applications do not limit you to anything. Analyze what you need for the successful development of the project and start working.
Use communication apps
Direct contact with a potential client for closer communication is the first thing you should organize and use correctly. Today there are various means of communication:
- Correspondence in online chat
- Emails
- Communication by phone
- Mobile applications
- Messengers
- Social networks, etc.
The client should always have a choice of which type of communication to use. Your task is to tell him about these opportunities and provide access to all communication channels. This is easy to achieve if you are already using digital products to manage your business from the previous point.
For example, Microsoft 365 business voice SMS takes communication with potential customers, partners, and employees to a new level. You can use your business phone to the maximum. Send SMS to customers with unique offers, set up call forwarding, create calling plans, discuss new ideas in audio conferences, and much more.
Before you start using the product, analyze well what and how you’ll use it. Now make all the necessary adjustments and help the team members adapt to the new tools. It won’t take you much time.
Ask for help from specialists if you do not have enough experience to organize workflows. In addition, do not forget about self-development and attending special courses and seminars. They’ll help you optimize your teamwork for better communication with customers and partners in the future.
Know how to listen to customers
A salesperson, a personal manager, or an ordinary support service employee must be able to listen to the client and give him a substantive answer. It is necessary to feel the client’s problem at all levels.
Indicate in the rules of your company the ability to listen to customers. The ability to listen to the client is very important for successful growth and advancement. Tell your employees to ask people questions. Let them ask questions about the situation. It won’t be superfluous to be interested in health or business success. The more you know about each customer, the more successful you’ll be in recruiting loyal users of your product or service. The development of your business is tied to communication with customers. Well-delivered customer service can be a source of new ideas and products.
Show more empathy
Competent communication with a potential client is already half the battle. The ability to put yourself in the place of the client is very important for further communication. Thus, the client will appreciate your empathy and distinguish your company from competitors.
Communicate it to every member of the team. Sincere participation is perceived by a person with gratitude and positive.
Summarize each week
How to determine which of your decisions turned out to be harmful, and which are erroneous? That’s right, try to analyze your work with clients every week. How many people were satisfied with your service/product? How many disliked talking to you? How many customers returned after some time? Conduct a qualitative analysis of the work and draw appropriate conclusions.
Such an approach will help you identify errors and quickly eliminate them both in your work and the activities of team members. The sooner you fix the problem, the easier it’ll be for you to grow your business.
