For a business to run smoothly, it requires exposure. As per the recent trends, more and more business is shifting online. To get visibility online, the importance of SEO cannot be ignored. In this blog, you will know Local SEO Guide for Dentists.
As a dentist, most of your clients may live locally. Therefore, you will need to optimize your online business center, aka, a website optimized for SEO. Also, your SEO optimization should be aligned with the interest of your local audience.
Local SEO gives you an excellent way to connect with your local audience and attract them to come to you with their business. The higher you appear on the search results, the more and more consumers you can get.
Today, we will discuss various aspects of local SEO guide for dentists.
Reasons Dentists Should Get Local SEO
The whole world has majorly shifted to online. Now 40% of mobile searches are conducted for local businesses. 97% of consumers find out about their local products and services through online searches. Ignoring these large numbers of the audience is a huge miss opportunity.
Local SEO allows you to enhance traffic on your website. You won’t have to pay for advertisements to gain this huge amount of traffic. If you have a good SEO in place, the traffic will be driven to your website organically.
Also, with the help of local SEO, you will be able to get fast results. When done right, your website will appear higher in the SERPs. Thus, your targeted audience will know about your practice more easily and bring their business to you. This will allow your business to grow exceptionally.
Building Your Local SEO
Most people think SEO may take up to a year to show any solid result. However, it may take much less time to climb higher in the search results and provide you the optimum results when done right. For gaining faster results, you will need to follow SEO best practices.
When done right, local SEO can increase your visibility on the search results within a month!
Here are five steps for building a solid local SEO campaign:
Keyword Research
Keywords are the exact words that your target audiences are using to find their desired products or services. As a dentist, you will need to decide what services you are going to provide. Then you will need to find out what your target audience searches when they need those exact services.
There are many free and paid software to help you research the keywords. Also, you can research these keywords manually as well.
There are two types of keywords applicable for a dental practice; hiring intent keywords and research intent keywords. The hiring intent keywords express what people would search when they want to receive services from a dentist. Therefore the homepage and service pages of the website will need to be optimized with these keywords.
On the other hand, the research intent keywords are used when people want to know about something. These keywords will need to be on the blog and FAQ page of the website. With these keywords, you can successfully demonstrate your expertise.
Keyword Optimization
You will be required to optimize both your Google My Business page and the key pages of your website.
For having the attention of your local audience, optimizing your Google My Business page is very crucial. An optimized Google Business page will project the location of your chamber in your targeted audience’s smartphone and guide them towards your business.
Google My Business Page Optimization
Google My Business page allows your customers to get a compelling idea of your practice. Also, it can rank higher in the search results much faster than your website. So, doing the optimization right is a necessity. Here are the ways to optimize your Google My Business.
The first thing you will need to do is to verify your Google My Business page. After verification, you will be able to make changes to the dashboard. In your dashboard, you will need to enter the official name of your business and the exact detailed address. Additionally, you will need to put up your local number and social media pages as well.
Next will need to add all relevant categories of your business. Then write a brief yet appealing and exact description of your business. Also, make sure to include the opening hours and appealing pictures of your business.
Optimizing Your Business’s Website
In addition to optimizing your Google My Business page, you’ll need to optimize your business website as well. The optimization will mainly revolve around three pages, Homepage, service page, and content page.
The homepage is the face of your online business center. So, you will need to make it easily findable and understandable for your peers. Proper heading and meta tags will help your website rank higher in search results. Also, your homepage will need to uphold a summary of your practice, expertise, morale, and services.
Your service pages should also be optimized for titles and meta descriptions. Also, use separate pages for each service and put a detailed description of them. It will make you rank higher in the search results effectively.
Content pages come right after you have optimized your core pages. You will need to do comprehensive keyword research and create appealing content according to those keywords.
Other than that, you will need to focus on making your website load faster, user-friendly, and website friendly. This will make the website reach higher in the search results faster.
Link Building
Link building is the next thing to make your website visible to your targeted peers. Organic and high-domain website links will provide authority to your website.
The links can be achieved organically. However, you will need to create really appealing content to get organic links. You can also reach out to other professionals to provide you links or ask them to write guest blogs on your website to earn links.
Reviews
The next thing you want for your website is reviews. Good reviews can make a huge change to your entire ranking. It will create trust with your audience and make you an authority figure.
You can ask your existing customers for reviews. Also, you can ask them to leave reviews on your Google My Business page.
Tracking
The last thing you will need is to track the progress of your SEO strategy. Compare the ratings from time to time and determine what is working and what is not. Then improve the whole strategy.
Also, keep track of the traffic on your website and conversions. Sometimes, there may be enough traffic, but you may not make enough conversions. This is often caused by poor execution of the sales funnel.
With proper tracking, you will know where to improve your SEO and take proper measures.
When you have successfully completed all these steps, you will have a top-notch SEO program. However, don’t stop SEO approaches as it is a continuous process. You will need to repeat all these processes again and again.
Bottom Line
SEO utilizes both technical and creative measures. As a dental professional, you may not have enough time to oversee your SEO approaches. So, hire a professional SEO team to have the best results. Your dental practice will grow exponentially and establish you as a brand in your locality with a great local SEO approach.
