Now that the COVID-19 pandemic has shut down different aspects of our day-to-day life, small businesses are left with no option but to embrace the digital marketing industry. Companies rely more and more on the digital landscape to market their brand across a broader audience in the easiest possible way. It is the best time for businesses to look at the marketing channels and figure out what’s working for the company and what’s not.
If you don’t know where to start, you have come to the right place! In this post, we have shared the top 7 tried and tested digital marketing tips that work for all sizes and types of companies. So, check out these tips and implement them in your marketing plan to make the best of your business.
It may sound irrelevant, but competitive research is your key to a successful marketing plan. You can’t get your business up and running until you know your competition, the strategies they are using, and the marketing channels they have covered. As a small business owner, you need to collect insights into your competitor’s marketing plans.
Additionally, keep yourself up-to-date with the strengths and weaknesses of your competitors. Identifying your competitors’ weaknesses will allow you to work on the areas that your competitors have not covered.
Competitor research is a must for local businesses. After all, you will be serving the same audience and operating in the same area. Your audience needs to know what sets your business apart from your competitors or why they choose your brand. Start with a Google search and use some advanced competitive research tools to learn more about your rivals.
2. Have a Solid Social Media Presence
There is only limited opportunity for businesses when it comes to in-person contacts. So, the only viable option for companies to connect with their audience and give them a personalised customer experience is through social media.
Do you know 88% of businesses have started investing in social media marketing? Well, social media has become a go-to solution for businesses looking to promote their brand across their target audience. Social media allows you to reach out to a new audience and cover a larger market in the easiest possible way.
Instagram and Facebook are feature-packed social networking sites that allow businesses to use many marketing tools to increase their reach.
3. Build Email Marketing Campaigns
Many people argue that email is the traditional marketing tool, but the truth is “it still works”. Suppose you want to build a personal connection with your audience and get your prospects to visit your landing pages or shop from your online store. In that case, an email campaign is the most reliable and professional way to achieve your goals. Email marketing enables companies to offer a personalised user experience.
4. Embrace Video Marketing
Videos encourage your audience to spend a lot of time on your website. Many small businesses have embraced these latest digital marketing techniques and have started creating eye-catching videos to build user engagement.
It’s the most helpful tool for small businesses looking to expand their business through different marketing channels. You don’t need to spend a fortune on professional video software to get the best shots. A tripod and some essential video-shooting tools are enough to create eye-catching and impressive videos that attract your audience and get them to hit the “buy” button.
People spend hours on their laptops and smartphones these days, and they watch several hours of video content every day. So, why not use this opportunity to your advantage and provide your prospects with engaging and entertaining content?
5. Improve Your Website
If you don’t have a website, you miss out on a great opportunity to connect with your audience. Website marketing is the most crucial way to build your brand’s presence in this competitive environment.
You can update new blogs and website content to improve your brand’s visibility in the search engines. There are many ways to boost your search engine ranking and secure the first position on Google’s search results. You can use blogs, how-to articles, buying guides, reviews, and other text-based content to build authority.
Setting up a website will not suffice. You need to hire an SEO expert to improve your website’s ranking. They will give you regular updates on the website’s progress and performance.
6. Use Google Ads
SEO works wonders for small businesses, as it helps generate organic traffic to your blog. However, search engine optimization takes time to show results. You can’t generate massive traffic to your website overnight. It takes time, effort, and skills. Many small businesses combine the search engine optimisation strategy with Google advertisements to speed up website growth. Google ad campaign helps get your website in front of your target customer easily. You don’t have to wait for weeks or months for the results.
Most importantly, Google ad campaigns include only some eye-catching ad copies. It’s easier to make and offers impressive results. However, you need a reasonable budget to run Google ads for your brand.
7. Collaborate with Influencer
Influencer marketing has become the latest trend in this competitive market. There is no denying that influencer marketing is one of the digital marketing areas snowballing, and for a good reason. Imagine a celebrity or a popular content creator promoting your brand to their audience. Well, it gives your brand the best visibility.
Using this strategy, you can promote your brand to a larger audience. If you plan to spread brand awareness through social media, influencer marketing is the most impactful way to get your products and services in front of your target audience.
The marketing strategies that may have performed well for your brand a few years ago may no longer work in today’s competitive digital environment. If you want to stand out from the competitors, you need to put effort into marketing and sales.