As time progresses, more advertisers are shifting away from regular TV and conventional avenues of advertising to alternative mediums. In particular, OTT video platforms have emerged as especially effective opportunities for advertisers to spread the word about the merits of their products or services.
However, there are plenty of OTT video platforms for advertisers to pick from. Let’s take a look at some of the best OTT marketing opportunities for business owners and advertisers to use as conduits for potentially lasting connections with new customers.
Best OTT Video Platforms
1. Setplex
Setplex is an all-in-one OTT platform with comprehensive streaming video features. Setplex provides IPTV services in addition to services for content owners and others. This platform is a powerful and economically efficient venue for advertisers to get the word out about their value offering. Setplex niceties include a plethora of broadcast channels, monetization opportunities, web control panels chock-full of features, and more.
Choose Setplex as your OTT video platform and you will establish connections with your desired audience in an efficient and cost-effective manner. The platform transmits content across a litany of platforms ranging from Apple TV to Android TV, Smart TV, mobile tablets, computers, and more. The platform’s highlights also include customer relationship management designed specifically for OTT, analytics in real-time, elite security, ad monetization, and full API integration.
2. Uscreen. tv
Uscreen provides a golden opportunity for the monetization of video content. This all-in-one platform makes it easy to stream ads directly to a target audience. Uscreen is the top OTT platform for video streaming app management on TVs as well as smartphones. The platform is best described as turnkey as it facilitates connections with target audiences at an affordable price without a significant investment of time or effort.
Dig down into the details of Uscreen and you will find it provides elite 4K UHD video quality across a wide array of platforms on every type of web connection. Features include the HTML5 online video player for buffer-free viewing, VoD templates that can be customized, a tool for churn reduction, centralized CRM, and plenty more.
3. Vimeo OTT
Vimeo OTT represents an opportunity to expand a company or advertiser’s reach through a rapidly progressing technology. Vimeo OTT is loaded with high-tech features and tools that set the stage for businesses to establish connections with new customers. Vimeo OTT provides responsive email support for businesses and advertisers, flexible bandwidths to ensure the message is delivered in an efficient manner, and engagement tools to make the message resonate all the more.
4. IBM Watson Media
IBM Watson Media is one of the industry’s most scalable OTT services. Watson Media’s reliability combined with its scalable component ensures content reaches the target audience without interference, lag, or other issues. This platform connects businesses and advertisers to target audiences through streaming services that span a plethora of platforms. IBM Watson Media provides additional features ranging from advanced analytics to transcoding and the automated conversion of speech to text.
Add in the fact that Watson has machine learning built-in to bolster audience engagement all the more and there is that much more reason to tap into its potential. Watson even gauges measurements in real-time to measure the performance of videos. This real-time analysis allows for decisions to be driven by actual data rather than guesswork or gut instinct. The icing on the cake is the platform’s multi-language support, multi-DRM support, closed captioning, and automated video publishing.
5. Facebook Watch
If you aren’t familiar with Facebook Watch, now is the time to develop a mastery of this important platform.
Businesses, advertisers and other organizations looking to establish connections with a target audience or even the masses are gravitating toward Facebook Watch for good reason. The platform empowers users to view original content along with videos, live streams, sports, and other forms of entertainment. Facebook Watch’s sponsored newsfeed display advertisements are only one opportunity available to businesses. The platform can also be used to generate sponsored video advertisements to boot.
The platform typically plays the initial 15 seconds of an ad and then provides the viewer with the opportunity to skip ahead to the video content originally requested or watch the rest of the ad. An ad that engages the target audience within this critically important 15-second window of engagement opportunity really will keep some viewers hooked all the way through to the end, creating a powerful lasting impression that has the potential to prove just as memorable as the Facebook Watch video content originally selected by the viewer.
6. MNTN Performance TV
MNTN is a performance marketing platform designed to deliver OTT ads through smart TVs. So anyone using a free or ad-supported streaming service can receive highly targeted, engaging, living room quality advertisements right through their television set.
With full-scale integration with Google Analytics and access to thousands of unique third-party audiences, it’s easy for advertisers to maximize ROAS and optimize their campaigns for the best results. Historically, measuring results has not been possible with linear TV advertising, but connected TV is quickly changing the way TV advertising is done.
