Everyone’s aware that Facebook is the place to go when you want to sell a product. Over the past couple of years, there have been plenty of algorithm changes, and if you had a page with millions of likes, now you can organically reach a few thousand people.
The organic reach of groups, pages, and communities has decreased, which is catastrophic for the people who spent years raising their communities. But, before you mark this social media platform as useless, you should know about a couple of facts. Click here to find out more.
First of all, close to 99 percent of marketers still use the platform when it comes to running ads. There are a couple of reasons for this. It’s still the place with the most daily active users. It’s also the place that boasts the highest engagement rates with advertisements.
This means that even if you don’t have a large following, you can reach a large number of people with a single good campaign. This social media collects up to 80 percent of the information you need about a potential buyer, which makes it extremely easy to start selling and converting.
Of course, you shouldn’t think that it’s the easiest way to make money since you need to have a solid foundation on which you can build. Here are some best practices when it comes to using Facebook Ads and how to maximize their success.
Defining the Audience
A few decades ago, marketers had to rely on supernatural sources to find out who they were showing ads to. That’s an exaggeration, but modern marketers would definitely ask for help from supernatural forces if they went back in time. Visit this page for more info https://www.practicalecommerce.com/how-google-trends-improves-seo.
Back then, you could only mass market to a large group of people with no clue for demographics. Having an infomercial at 6 PM was great because everyone was at home and watching the TV. But was the entire family watching the channel you were broadcasting on? Were they out for dinner? Were they talking about something and not paying attention to what was being broadcasted at that time?
You couldn’t know. That’s why Facebook is brilliant when it comes to pinpointing specific people who are the most likely to buy something from you. Instead of going abroad, you can set up a granular approach and only target the relevant users that are interested in your niche.
The first thing that you can play around with is demographics. These are small little details like relationship status and education that could be relevant. You wouldn’t want to advertise a dating app to someone who’s recently been married. Instead, it would be much better to go for someone who’s recently been through a breakup or has been single for a long time.
Apart from demographics, you can choose interests. All those likes play a large role when it comes to which brands choose to market to you. If you’re into biking, then a new shop that opened up nearby might offer you a great deal on new bikes, pumps, or tires.
Additionally, there are the basics like age and location. If you need employees for a new social media company, it’s much better to show the open position to Gen Z’s instead of the baby boomers. Going for everyone will not result in the best possible outcome.
The Right Type of Ad
There are a couple of Facebook ads OKC companies that can implement strong strategies. The first one is awareness. If you’re a completely new brand and you’re on the hunt for followers, readers, or visitors, it’s best to go for awareness. This will make your name known, and it can also boost your SEO rankings because of the organic traffic coming from people who want to know more.
This is an introductory phase. The second strategy is consideration. This is a campaign where you encourage your potential buyers to start reading your marketing messages. By doing so, you will get more visits on your landing page, and a small portion of the visitors will turn into leads.
Finally, there’s the conversion phase, where you’re marketing to people who’re still not convinced about your services or products. Taking those leads and turning them into customers is extremely important if you want the entire marketing campaign to make sense.
Tik Tok became one of the most popular social media platforms because they used the video format correctly. Instead of going for long-form content like YouTube, they mimicked the idea of Vine and made it so that everything that’s published on their platform is less than a minute long.
This worked perfectly with the short attention span of the users, and it blew up with millions of downloads. That also proves another point. Videos that are less than a minute long are extremely effective at keeping users engaged.
Using this format in your ad will grab the attention of the user and raise awareness at the same time. Plus, Facebook has issued reports where they encourage brands to use this format due to their algorithm shift.
The best way to think about it is like a mini-infomercial that shows what you’re doing. The people scrolling will stop for a second to see the moving images, and if you hook them in the first few seconds, you’ll have exponentially more sales in the long run.
Measure and Improve
What doesn’t get measured can’t be improved. It’s best to start a marketing campaign with a few different ads and then compare their efficiency. Then, you can take a look at more metrics and see which version is performing best.
A/B testing is the best approach to use, and if you don’t have the budget, you can let Facebook do the optimization. They can focus on conversions and report the results back to you. This will help you know how many people clicked, how many views you had, and how you compare against your competitors. There’s going to be a wealth of data at your fingertips in a matter of hours.