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Why Should Retailers Consider Introducing 3d Virtual Fitting Rooms?

Sambit Barua by Sambit Barua
March 26, 2022
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3d virtual fitting rooms
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What to Know

  • What Is A 3D Fitting Room And How Does It Work?
    • The Benefits Of Providing 3D Virtual Try-On Platforms
    • 1. Help with both online and offline sales
    • 2. Comfort
    • 3. Making your consumers feel safe
    • 4. Reduce the number of returns
  • Begin By Creating Your Ideal Virtual Dressing Space

An online fitting or try-on room is a sort of tech which enables customers to digitally put on clothing.

Customers may digitally put on apparel or fashion or cosmetic goods without having to handle the item. An AR or AI tech solution overlays the items on the user’s visual picture or a virtual avatar allowing them to verify the sizing, design, and fitting of a garment they are considering getting.

The worldwide AR fitting studio industry is expected to expand to about $6.5 million by 2025.

Are you still undecided on if you need a virtual fitting room or not? Therefore in this post, we will go over why 3D virtual fitting rooms are a great idea for retailers and e-commerce platforms.

What Is A 3D Fitting Room And How Does It Work?

The majority of 3d virtual dressing facilities use AR or VR. A camera detects an individual’s physique to build a 360º 3D model representation.

Artificial intelligence is used in various simulated try-on rooms. AI, like AR, creates comprehensive 3D avatars of the buyer appearing before the webcam or phone camera using algorithms and advanced analytics.

The already scanned items are projected on the customer’s 3D image using augmented reality software. People can view how the product or garment appears on them without having to put something on.

Numerous online businesses, particularly retailers are developing AR or VR technology to provide their consumers with a good 3d virtual fitting room experience.

Let us find out why in the next section!

The Benefits Of Providing 3D Virtual Try-On Platforms

A stimulated dressing or try on room may give several advantages to retailing e-commerce platforms and stores.

1. Help with both online and offline sales

Through service and studies, it has been found that several shoppers are more likely to visit a store both online or offline, with AR or VR dressing simulations rather than a one without it.

So installing virtual dressing mirrors would increase in-store sales and save store spaces taken by changing rooms.

2. Comfort

It is tedious to choose the properly sized clothes off the rack, step into a real fitting room, and try on clothes and apparel. Virtual dressing rooms eliminate all these hassles. Shoppers may stroll up to a digital reflection and view how the outfit appears on them without moving.

3. Making your consumers feel safe

Most customers do not find it comfortable putting on garments in changing rooms. Enabling customers to digitally put on things in the safety and privacy of their home or the wide centre of a secure retail establishment can address a significant dilemma for businesses.

4. Reduce the number of returns

Buyers can preview what different sizes and colours of an article appear like on them without trying them on using 3D virtual dressing rooms. It may lead to a reduction in return rates.

Begin By Creating Your Ideal Virtual Dressing Space

Offering shoppers something extra added to their shopping experiences is the cornerstone to becoming successful in the future of global retailing.

The age of going to a shopping mall or store, waiting in line for a trial room, and trying on clothing is pretty much gone. Consumers now seek flexibility, which a virtual dressing room provides no matter wherever the customer is looking. It will also lower return rates, engage with customers, and boost online shopping.

Learn more about 3D virtual try-on or fitting rooms by clicking on this link.

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