Did you know that you can use Facebook ads to convert leads on your website at approximately a 10% conversion rate?
Converting website leads is always the foremost consideration for any digital marketer. At the end of the day, converting leads is where you make or lose profit. If you want to make sales at the highest rate possible, you need to optimize your website for conversions.
But how exactly do you go about conversion rate optimization?
In this article, we will walk you through everything you need to know about converting leads.
What Is a Website Conversion Rate?
What is a website conversion rate? In short, it’s a measure of how well your website is performing in terms of turning visitors into leads or customers.
Figuring out your website’s conversion rate is easy. Simply take the number of conversions, or the sales total, and divide it by the total traffic, or the number of visitors. For example, if you had 100 visitors and 10 of them converted into leads or customers, your website’s conversion rate would be 10%.
There are a number of factors that can influence your website’s conversion rate, from the quality of your content to the effectiveness of your calls-to-action.
What Is a Good Conversion Rate?
There is no definitive answer to this question as it depends on many factors, such as your industry, your business goals, and the type of conversions you’re aiming for (leads or sales).
However, as a general benchmark, HubSpot’s research shows that the average website converts at around 2.35%, while the top 10% of websites convert at a rate of approximately 11.45% or higher.
If you’re not happy with your current conversion rate, there are a number of things you can do to improve it.
How Can I Improve My Website Conversion Rate to Get More Leads?
First, make sure your website is designed for conversion. Include clear calls to action on every page and make it easy for visitors to take the next step.
Second, focus on your content. Make sure it is relevant and engaging, and that it speaks to your target audience.
Third, optimize your website for search engines. This will help ensure that your site appears high in the search results, where potential customers are more likely to see it.
Finally, keep testing and measuring your results so that you can continuously improve your conversion rate. By following these tips, you can dramatically increase the number of leads you generate from your website.
Ultimately, if you have no experience in this area, an ecommerce marketing agency can help you drastically improve your website conversions.
Converting Website Leads
At the end of the day, converting website leads should be one of your top action items as a digital marketer. If you want to improve your company’s overall bottom line, you need to commit to conversion rate optimization.
By designing your website and adding relevant content that segments and targets your customers, you will be well on your way to creating a high converting online sales machine.
If you enjoyed this article about improving website metrics, please check out the other articles on our blog!