Analysts predict that there will be 17 million new small businesses by the end of 2022. With all that competition, creative marketing has never been more important.
Are you struggling to create a meaningful business marketing strategy? Do you feel like your product or service has gone unnoticed?
The following guide will explore 5 helpful marketing tips and ideas to effectively bring focus to your brand.
Creative Marketing Strategies
1. Social Media Marketing
Today, it’s important for businesses to stay active on social media to engage with their customers. Remember to be authentic, post your thoughts about your industry, and post about new products.
You can also use direct messaging through platforms such as Twitter and Instagram to communicate with customers directly. It might be helpful to use a digital marketing agency like Thought Lab to help determine your customer demographic first.
Blogging is a great way to get your content out there and bring new eyes to your brand. Consider authority blogging first, which means blogging on public domains. Examples include Medium, Reddit, Quora, and Linkin blog posts.
Make sure that your blog posts have value and don’t go for quantity over quality. Remember that posting on public domains makes your brand very visible and you want to make a good impression.
3. Video Tutorials
Another great strategy is to make useful video tutorials that teach something to customers. Consider posting your tutorials to Youtube, which is the 2nd biggest search engine in the world.
Step-by-step video guides are very popular and sure to bring in views. You can also make videos that inform about your business or specific industry. Be sure to use relevant keywords in your tags and titles before posting your video.
4. SEO Marketing
SEO stands for Search engine optimization and involves boosting your website’s ranking in search engine results. The goal is to get your site on the first page of a search to bring more traffic to your site.
Just make sure that your SEO content feels organic and doesn’t spam keywords just to rank higher.
5. Influencer Marketing
Using influencers to help market your brand can help build a social media following in much less time. You don’t have to find an influencer with millions of followers because micro-influencers with thousands of followers also work effectively.
Research the influencer first and make sure they’re a good candidate to represent your brand. Their followers should match your customer demographic and their tone should match your brand.
Make sure to reach out to multiple influencers and compare their pricing before making a decision. The goal is to reach a large audience without having to spend a lot of money to do so.
Understanding Creative Marketing Strategies
Now you have 5 creative marketing ideas to help take your brand to the next level! You can use a mix of all of the ideas discussed for the most effective campaign because they all help build on one another.
Take a look at our digital marketing section for more helpful strategies and techniques.