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What is Social Media Marketing, and how does it work?


Modernization and digitalization have opened many doors for businesses. All you need to do is take your business online. Your online presence would automatically draw in a bunch of customers. When you talk about online business promotions, people opt for two basic methods- websites and social media.

Over time, websites and blogs have been the center of focus for online business promotion. But in the past few years, social media has taken an enormous leap. The social media explosion has made it possible for businesses to approach customers on a more fundamental level. Here comes the concept of social media marketing. If you have any knowledge regarding search engine optimization, you must be aware of  the increasing influence of social media marketing on it. Irrespective of that, social media marketing, if done right, can work wonders for you. 

There are hundreds of companies exploiting social media for their benefit, don’t you want to be one of them?

Don’t you want to learn some important things about social media marketing and put it into action? 

Why not make a few bucks out of social media?

What is social media marketing?

The name says it all. Social media marketing simply refers to the marketing done on social platforms. You must be aware that social media is the new customer pool. And if you are willing to fish in it, there are some things that you must take into consideration. 

It is a known fact that social media brings you closer to your customers. And you would be amazed to know what all you can do with one social media profile. Your business will benefit a great extent just by the simple use of social media. You can promote your business on social media, recruit people via social media, or simply get feedback on your products on social media.

Social media is a tool that allows you to come in contact with your customers. A close up can help you analyze your business from their perspective and help you come up with new ways to attract customers.

Why should you opt for social media marketing?

Social media marketing is the trend these days. Some opt for free promotions, whereas others go for paid advertisements. Either way, social media marketing has great potential. But here arises the question- why should one opt for social media marketing? The world is full of marketing tactics and resources; why should one go for social media marketing?Here are a few convincing reasons as to why social media is an ideal promotion platform:

  • A close-up look- 

Compared to many other platforms, social media is relatively transparent. People are more open and comparatively influential on social media. Social media allows you to connect with your customers on a personal level. Use this opportunity to analyze your products. Assess your product performance in the market and learn about your customer’s needs. Social media also allows you to see through some genuine comments and come up with ways to improve your products.

  • Budget-friendly- 

Social media marketing services are extremely budget-friendly, and this is one of the primary reasons why most companies opt for social media marketing. On social media, one investment can help you generate a lot of leads. The explosive nature of social media is such that it would convert your small investment into something worthwhile.

  • Less professional more personal- 

You must be aware that social media is a particular space. And having a social media account for your business can help ‘humanize’ it for your customers. It also helps in prospect building. Just think about it, when someone gets information about your website, where are they going to check it? On social media! It can be safely said that social media is the gateway to heavy traffic.

These are the most common reasons why companies opt for social media platforms. Social media allows companies to lay a solid groundwork for websites and other marketing strategies.

How does social media marketing work?

Social media is a vast pool of customers and social media marketing aims to exploit this fact. Various social media marketing strategies are focused on promoting your social profile, thus helping you gain more customers and followers. Just like search engines, social media have algorithms as well. And once you have learned the functioning of these algorithms, it would become easier to excel at social media marketing and gain tonnes of engagement.

What are the essential components of Social Media Marketing?

  • Strategy formation- 

Just like any other marketing platform, social media needs to be approached tactfully. And having a plan can go a long way. Sure, other companies make it look like social media marketing does not require any preparation. But that is far from the truth. 

In reality, it is essential to make a social media marketing strategy before you dive into social media marketing. You need to focus on the big picture as well as the small steps leading up to it. The first thing you need to do is- determine your goals. For instance, most companies join social media to boost brand awareness and generate more leads. On the other hand, you can use social media to drive traffic to your website or improve sales. 

But the critical thing to note here is- with each demand, your social media strategy would vary.

  • Social Platform Selection- 

There are numerous social media platforms, and you need to decide which one is the best for your website. Of course, you can choose to promote your business on multiple social media platforms, but focusing on one platform would generate more results. And it should also be noted that different social media work on different algorithms. It is imperative to master these algorithms before you step into the social media marketing game. Some of the most commonly used social platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

  • Planned Publishing-

 For small businesses, it is essential to have a consistent presence on social media. You need to plan your posts accordingly and post it at peak traffic times. This may seem simple, but with time things have changed a lot. For instance, social media aesthetics play an essential role in attracting customers. It has been determined that people are more attracted to social profiles, which have some sort of uniformity and balance. The use of bright colors has a similar impact. Similarly, necessary attention should be paid while crafting the bio or post captions.

  • Listen to your customers- 

Once your social profile starts growing, more  people would want to interact with you. Some would leave comments on your posts; some would tag you, whereas others would send you a direct message. This symbolizes that more and more people are talking about your brand. This is the part of the iceberg that you can see. When you dig deeper, you will realize that there is more chatter about your brand more than you know. The art of listening to such conversations is known as social listening. This is a simple tactic adopted by many companies to gather substantial knowledge regarding their brands.


Social media marketing is a reasonably new strategy that complements SEO. The purpose of social media marketing is to help you create brand recognition using social media. Social media can be of great advantage if you are looking for a place to promote your business. All you need to do is make a plan and stick to it!

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