Setting up a website for your business is very important. Surveys have shown that up to 40% of businesses don’t have a website at this time, so you’ll be giving yourself a leg up on your competitors simply by creating a website for your company. But it’s not enough to just design a website for your business. You also need to make sure that your website is jam-packed with content. This content will help to give your website a boost in terms of search engine optimization. More specifically, your website needs to have lots of evergreen content on it. It’s going to make your website stand out in the crowd.
So, what is evergreen content? What are some evergreen content examples? And who can assist you with evergreen content marketing?
We’re going to answer all of these questions today. Continue reading to get the answers to them.
What Is Evergreen Content?
Evergreen content is content that you put on your website that will last for a long time. You’ll be able to lean on this content for months and maybe even years to come without having to worry about it becoming outdated.
Evergreen content is vital to your website because it’s going to continue to give it an SEO boost long after you first post it. You might have to update your evergreen content every now and then. But even if you don’t, it should still be pretty relevant well into the future.
What Are Some Evergreen Content Examples?
Before we tell you about some of the different evergreen content examples, we want to tell you what isn’t considered evergreen content. Evergreen content is not anything that focuses on recent news articles, statistics that are inevitably going to become outdated, or trend pieces.
Instead, evergreen content is things like:
- “How to” pieces
- Product reviews
- And more!
This kind of content is going to be as long-lasting as it gets. You’ll be able to post evergreen content and leave it alone without it feeling too old at any point.
Who Can Assist You With Evergreen Content Marketing?
If you have the time to do it, you can create lots of evergreen content for your website. But if you don’t have the time to do it or just don’t know where to start, you can get help with this particular aspect of evergreen content marketing.
You can rely on a reputable B2B content marketing agency to lend a hand to you. This content marketing company should be able to show you the different ways that evergreen content will benefit your website. They’ll also be able to talk to you about other things that should be a part of your company’s digital marketing strategy.
Start Posting More Evergreen Content on Your Company’s Website
Is your company’s website filled with evergreen content right now? If it isn’t, it’s time to change that.
You should come up with some evergreen content ideas and work them into your website. It’ll make a huge difference when it comes to SEO and will result in you bringing in more traffic from here on out.
Learn more about incorporating the right digital marketing strategies into your website by browsing through the other articles on our blog.