A photo for the Instagram channel here, a survey on Facebook there, and a short video about everyday life on TikTok: many companies (furniture companies, supermarkets, or even live casino providers) show their everyday life on social media. But which benefits can the use of Instagram, Facebook, TikTok, and Co. have for you if you are working in the medical center, or you are a proud owner of your clinic for my patients and employees? And what opportunities and risks does the use of social media entail?
WHY SHOULD I USE SOCIAL MEDIA AS A DOCTOR OR NURSE?
By now, an informative website should be part of the basic equipment of modern family practice. If the website content is regularly maintained and kept up to date, patients and even potential employees can access important information easily and quickly.
If the website is then supplemented with a profile on Facebook or Instagram, patients and employees can be addressed even more specific and informed promptly. They can use the channel, for example, to inform about changed consultation hours or upcoming vacation times of the doctors. Moreover, it is a great opportunity to introduce your practice and the staff.
It is also important here to pay attention to the correctness of the contents and the responsibility of the communicators. Social media must not be seen as an alternative to a doctor’s visit or consultation.
EXPLORE THE SOCIAL MEDIA WORLD FOR YOUR MEDICAL BUSINESS
The good thing about social media is that posting content on Facebook, Instagram, and the like costs nothing except a little time and creativity.
And the Internet can also help you there – look around on Instagram and Facebook profiles to gather inspiration and ideas for the formats with which you would like to pass on information to your community.
PRACTICE MARKETING VIA INSTAGRAM AND FACEBOOK
With the right measures on your social media channels, you have the opportunity to do free marketing for your practice. To find out whether your effort is worthwhile at all, it is advisable to set up concrete goals in advance. First of all, make yourself aware: who do I want to reach, and for what purpose?
Do you want to attract new patients with your activities? Do you want to inform your patient base faster and in a more targeted manner? Do you engage on Instagram and Co. more to attract the attention of potential employees?
According to your defined goals, you can thus establish important key figures for them, be it the number of followers, likes, the growth of your patient base, or the applications received in your practice. Thoroughly introduce the job and requirements in your job ad post. In addition, it can be helpful to provide further information about the practice in the profile, so that applicants can obtain thorough information in advance and get an authentic impression.