As you look for ways to promote your business, social media is likely to sit fairly high on the list. You can start a profile and post content on them for free. They also give you access to millions of potential customers.
As a top five social media platform, many businesses choose Instagram as one of the cornerstones for their social media presence. Among other Instagram benefits, it lets you post visual content like photos and videos that can generate buzz and traffic for you.
Planning on using Instagram? Keep reading for six key Instagram marketing tips.
1. Fill Out Your Bio
When it comes to marketing on Instagram, start with the basics. Fill out your bio. Don’t just toss a sentence in there and call it good. Flesh it out a little.
Plus, it might even help your Instagram trust score.
2. Stay Consistent
You need a regular presence on the site if you want to attract followers who later become customers. That means posting on the site consistently. A flurry of activity followed by months of silence won’t attract anyone.
3. Leverage Video
People like pictures, but they love video. Take advantage of that fact and post video content about your business, brand, service, or products. It’s also a chance for you to address customers directly.
You can make a video talking about your brand story or even how you decide what kind of products to make.
4. Respond to Comments
One the best ways you can boost engagement when using Instagram is for you to respond to comments. That doesn’t mean every comment requires epic length, but replying has benefits.
It tells people you actually check in on the platform. If you respond on Instagram, some will reason, that means you probably respond to your customers’ as well when they have a problem.
5. Don’t Spam
Don’t spam other users with comments that are nothing but you trying to sell your stuff. For that matter, don’t spam your own feed with constant sales material. Yes, you should promote your products, but not constantly.
Use Instagram as much for brand building as sales.
6. Track Your Numbers
As part of your marketing strategy, you want to keep track of your stats. You can always check some of the numbers on the site. You can also use third-party resources for real time Instagram numbers.
Tracking your numbers lets you understand when you get traction with your content.
Instagram Marketing and You
Instagram marketing can work for a wide range of businesses. If you can take pictures of it or film videos about it, you can do marketing on Instagram.
Employ some basic best practices, like not spamming, posting consistently, and tracking the numbers. Take full advantage of the fact that Instagram allows videos. It’s a great method of brand building and marketing products or services.
It even lets you work in a little humor if your brand voice allows for it.
Looking for more social media marketing tips? Check out the posts in our Digital Marketing section.