• Home
  • Free VPN
  • Free PPTP VPN Server List
  • Privacy Policy
  • Terms and Conditions
Enroute Editor
No Result
View All Result
  • Login
  • Contact
  • Technology
    • Android
    • Web Development
  • Business
    • Finance
  • Digital Marketing
  • Fashion
  • Health
    • Food
    • Fitness
  • Entertainment
  • Law
  • Travel
  • Home Improvement
  • Contact
  • Technology
    • Android
    • Web Development
  • Business
    • Finance
  • Digital Marketing
  • Fashion
  • Health
    • Food
    • Fitness
  • Entertainment
  • Law
  • Travel
  • Home Improvement
No Result
View All Result
Morning News
No Result
View All Result
Home Digital Marketing

Web Business 101: Difference Between SEO and PPC

Sambit Barua by Sambit Barua
May 15, 2021
in Digital Marketing
0
Web Business
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

What to Know

  • What Is SEO?
  • What Is PPC?
  • SEO and PPC Work Best Together
  • Kickstart Your Web Business Marketing Efforts

Globally, companies are expected to spend nearly $390 billion in 2021 on digital marketing. How can you be sure your digital marketing approach puts that money to good use?

The first step is to have a better understanding of which web business digital marketing efforts are worth your time. You might’ve heard about two common marketing terms: SEO and PPC. But what do those initials actually stand for and what are the differences between both approaches?

We’re here to clear it all up. Keep reading to learn about SEO vs PPC so you know if either of them could help your online business (hint: they can!).

What Is SEO?

SEO stands for search engine optimization. Essentially, by incorporating SEO best practices in your online marketing plan, you’re optimizing your website so that search engines will display your site in search results.

Let’s say, for example, that you own a shoe store. If someone does a Google search for the term, “best sneakers” you want your site to show up in the search results so that they consider purchasing from your shop. But, with so many other shoe stores on the market, how can you compete? The answer is SEO.

SEO involves doing keyword research to learn which search terms your target market is using. Then, you’ll want to use those keywords organically in your site’s content so that search engines like Google will display your site in search results when it’s deemed relevant.

You can use these keywords in blog posts and on various pages of your website to get more traffic.

What Is PPC?

PPC stands for pay-per-click. Unlike SEO, which is a free tactic, pay-per-click involves paying for advertising spots in search results.

Think about when you’ve done Google searches in the past. At the top of the results, you may have noticed some sites marked as ads. That means they paid to bid on the keywords you used in your search so they show up at the top of the page.

You can use the same keyword research from your SEO strategies to determine which keywords to target with your ads. Then, you’ll pay a small fee every time someone clicks on an ad to come to your site. While there are several PPC options to use, Google Ads is the most popular platform.

SEO and PPC Work Best Together

Aside from being free vs paid options, the difference between SEO and PPC is that SEO usually takes longer to work, while PPC can bring faster results.

However, they work best when you use both strategies together. You can use PPC to get more immediate traffic to your site while building a strong SEO foundation to give your site more authority. In the long run, that will bring more regular traffic to your site that you can then supplement with PPC efforts.

Kickstart Your Web Business Marketing Efforts

Now that you’ve learned more about SEO and PPC, you can see that you need to include both methods in your web business marketing. As a result, you can expect more website traffic, leads, and eventually sales.

Looking for more digital marketing tips like this? Browse through our content before you go and check back often for new articles.

Related Posts

Email Marketing Strategies to Promote your Cyber Monday Sale
Digital Marketing

5 Email Marketing Strategies to Promote your Cyber Monday Sale

May 11, 2023
Pinterest Marketing in 2023: Everything You Need to Know
Digital Marketing

Pinterest Marketing in 2023: Everything You Need to Know

February 21, 2023
8 Small Business Marketing Strategies for Your Growing Venture (2023)
Digital Marketing

8 Small Business Marketing Strategies for Your Growing Venture (2023)

January 12, 2023
Next Post
it infrastructure

5 Ways to Improve Company IT Infrastructure

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

EDITOR'S PICK

anger management mistakes

November 4, 2021
homes for sale in Winter Garden FL

Why homes for sale in Winter Garden FL are the best option to move in with your family 

August 11, 2021

The Main Types of Garage Flooring: A Basic Guide

August 14, 2021
Relevant Requirements

Ensuring Your Law Firm Meets the Relevant Requirements

December 1, 2021

About

Enroute Editor is a social site where people can visit to gain knowledge on various current affairs, whether it may be political, technical, financial and medical. People are free to share their views by submitting comments and reviews. Happy reading!

Follow us

Law

3 Tips for Choosing the Right Lawyer for Your Case

August 24, 2023
3 Tips for Choosing the Right Lawyer for Your Case

Whether you are filing for divorce or arguing your innocence in a court of law, hiring the right attorney can...

Read more
by Sambit Barua
0 Comments

Recent Posts

Law

3 Tips for Choosing the Right Lawyer for Your Case

August 24, 2023
Health

The Health Benefits of Pursuing Your Hobby

August 9, 2023
Lifestyle

Ideas for Fun Christmas Activities for Kids

August 9, 2023
  • Home
  • Free VPN
  • Free PPTP VPN Server List
  • Privacy Policy
  • Terms and Conditions

Enroute Editor © 2021 - All Right Reserved. Designed and Developed by Crerative SEO Lab

No Result
View All Result
  • Contact
  • Technology
    • Android
    • Web Development
  • Business
    • Finance
  • Digital Marketing
  • Fashion
  • Health
    • Food
    • Fitness
  • Entertainment
  • Law
  • Travel

Enroute Editor © 2021 - All Right Reserved. Designed and Developed by Crerative SEO Lab

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In