When it comes to data insights, few pieces of information can be more vital for companies than customer feedback. One of the most reliable ways of achieving this is through conducting dedicated online surveys.
However, a lot of companies aren’t aware of many key aspects of surveys. From mobile online survey formats to the right kind of customer survey questions, it’s a process that can be easier said than done.
But the benefits far outweigh the challenge. Below are 7 ways in which online survey results and feedback from customers can change the way your company works in 2021.
1. You Can Ask the Right Questions
Online surveys aren’t all created in the exact same way. Instead, you can create your own customer survey questions, dependent on the services your business provides.
This provides your company with a way of directly asking your customers the right questions. You can find out more information about specific product lines, or product prices.
Regardless of the kind of data you need to obtain, online surveys can be written to meet that requirement.
If you’re unsure what the best questions to ask might be, make sure to read this separate article from Checkmarket.com on essential survey questions.
2. You Can Test and Refine an Online Survey Before Launch
Another core benefit of online surveys as a data collation tool is that you can test them beforehand. You can go about testing online surveys by sending them around your employee base before they go public.
This can be a smart way of gaining insight into a survey, and refining its content. You can get the perspective of your employees before anything is sent out to your loyal customers.
That means online surveys are a process that can be fine-tuned and refined.
3. They’re Easy to Understand as a Customer
Some market research undertakings can be complicated for participants to understand. If the person you’re surveying doesn’t really know what they’re doing, then the results of your survey will likely be inaccurate.
With an online survey, the secret ingredient is simplicity. You only have to write out a list of easy-to-answer questions, then send this out to your customers.
Customers won’t be intimidated by a survey, as it’s not a demanding exercise to fill one in. This means you’re likely to get more responses overall, and answers that are more accurate.
4. They’re Quick to Create, Send, and Complete
Online surveys, compared to other market research, can be quick to create.
You only need to schedule a couple of meetings with your marketing or management team. You can then figure out what exactly your company needs to know, and what you need to ask to get those answers.
Once you’ve managed this, it’s simply a case of writing these surveys up.
The process won’t take too long, meaning your employees can focus their time on other matters. There are dedicated survey tools available, which can also simplify the process even further.
Then, it’s just a case of sending this survey out to customers. This can be handled over email, or social media, in a matter of minutes.
To add to this, the process of filling a survey can also be done quickly. Most online surveys take no longer than 5 minutes to fill in completely.
That means online surveys are quick to create, quick to distribute, and quick to return to your company. It’s a fast way of getting an inside look at how your company is doing in the eyes of your customers.
5. Online Surveys Are an Affordable Way of Collecting Data
Online surveys are also a cost-efficient way of collecting insight into your customers and their behaviour patterns.
A lot of extensive market research undertakings can be a significant cost on your marketing budget. But an online survey is a cost-efficient solution that only involves creating a simple survey for customers.
It can become an even cheaper option if you outsource surveys, or work with a dedicated surveys provider.
This means that you can dedicate more of your marketing budget to other marketing initiatives. Or, you can cut your marketing budget as a result and spend that money in other areas of your operations.
6. Online Surveys Are Wide-Reaching Marketing Tools
Whenever you engage in marketing, you want it to reach as many different people as possible. Online surveys can reach as many people as you need them to thanks to the wonders of the internet.
All your business needs to do is create a list of customer email addresses. You can collate this list when customers visit your company website. Or, you can request this during the payment process.
Just make sure that any customers you request email addresses off of know that they will potentially receive surveys from you in the future. Otherwise, they might be put off by you sending them marketing emails without warning.
But the reality of 2021 is that the vast majority of people have access to the internet. That means that an online survey can be a vast, wide-reaching marketing tool.
7. Online Surveys Ask the Right People for Input: Your Customers
Finally, the last major benefit of online surveys is that you’re asking your customers what they think of your company. These are people who have already bought your products or are thinking about doing so.
You’re not just obtaining data from random people off of the street. You’re able to directly ask questions to the people who matter most, your main customer base.
That means the data you collect is always going to be relatable and insightful in relation to your company.
Where Can I Find Out More About Online Surveys?
You should now know why online surveys are one of the best marketing tools to utilise in 2021. Thanks to being time-saving, affordable, wide-reaching and the many other benefits listed above, they can change your marketing endeavours for the better.
If you want to find out more about online surveys, or other marketing activities, make sure to read through some previous posts on our website.