A business card plays the role of the first impression on your customers regarding the structure of your business. As someone rightfully said- “The first impression is the last impression,” your business card needs to be awesomely presentable. But how will you ensure that? Of course, nobody purposely prepares a bad business card. Then, what are the mistakes that have made your card non-considerable by the viewer? Well! There are a lot of things to remember while designing your business card. These things are not told by anyone else, but we in this article will dive into the depth of parameters required to prepare an ideal business card for you.
1. Not using up-to-the-mark material-
Many people commit this mistake, thinking that it won’t make much of a difference to the reader. This perception is utterly wrong as your business card reflects your approach and choices in the market. It tells a lot about your personality and your outlook on the business sector. Trying to save money at this point is a foolish decision. Your business card’s quality is a replica of your professional image. Therefore, you must put not think much while putting money into it. Also, it’s highly recommended to get it prepared by a professional. An expert printer will not only make a beautiful card for you. He will also give you his best suggestions about the card quality and design during selection.
2. Using irritating colors-
You need to understand that creativity doesn’t lie just in choosing vibrant and irritating colors. This is your business card, not a wedding invitation. Hence, it must be according to professional standards. Now, you don’t just have to put white and black, because that will give your card a very dull look. Choose good colors in consultation with some senior or industry experts. They are a variety of pre-crafted templates available on the internet. Still, if you are not satisfied, then you may hire a graphic designer who will apply his expertise in preparing standardized wholesale business cards for you.
3. Putting unnecessary information-
It is quite understandable that you want to put the best image of your company on your business card. But leaving everything on it is not correct. There is some information that must be disclosed only during a face-to-face visit. Moreover, designing a business card aims to create a sense of curiosity in the reader’s mind. This curiosity will bring him to your company, and this might also take the form of a potential customer. If you put everything on your card, then this means that the customer now has nothing more to know about you. He might even make his decision not to associate with you without even having a conversation with you. A business card is not a place to sell, and it is a very small form of advertisement. Therefore, the card must hold very precise information.
4. Not putting enough information-
The above point might have scared you, but this doesn’t mean that you have to exclude everything. Decide what is relevant and what is not. Bring the strong points of your business and put them into your card. Keep the point of “Curiosity” while drafting the stuff you will put on your card. Remember that you want your customers to at least contact you. All this will help you in filtering out unnecessary things and putting the much-required information. Never forget to put your contact details. This will be proved as a huge blunder because then, no matter how pretty your business card looks, the very sole purpose of its making is lost. Also, if your business has an online presence, don’t forget to put the link to your website and various social media handles.
5. Not using the appropriate size and structure-
The thought of preparing a kind of business card that stands out among others is good. But doing it wrongfully is not suggested. Many people think that increasing or decreasing the size of their card will help it look different from others. But this is not the case. An oversized card will be thrown in the trash if it fails to fit your customer’s wallet. At the same time, an undersized card is not going to catch enough attention. The standard size of 3.5 by 2-inch is the most recommended one. This fits well in a normal-sized wallet and is convenient to carry.
Business cards play a vital role in staying in touch with your old customers. Whenever they wish to visit you again, they can simply have a look at it. But this is only possible if your card is prepared at the convenience of your customers. Anything which appears or feels annoying is not going to get targeted recognition in the market.