Mario Dell’Oglio, entrepreneur, visionary and creative, has been running his own brand for years, born in 1890 from the intuition of his great-grandfather, Santi Dell’Oglio. In those years, he traveled between Palermo and England to buy horses for the Whitaker family: it was during this experience that he began to select English-style fashion accessories to import back to his homeland.
From his great-grandfather’s luxury fashion emporium, today Mario Dell’Oglio, who inherited the same creativity, curiosity, and undeniable sense of aesthetics as his great-grandfather, has launched an online boutique in addition to the stores in Palermo.
In Doboutique online shop, you can perceive the charm of traditional craftsmanship and step back in time, just as in their physical shops.
How the Idea of an Online Boutique was Born
In today’s scenario, where the competition on the web is intense, it can be challenging to make a difference. However, the strength of the Dell’Oglio Boutique lies in the ability to build a relationship with the customer. In fact, Dell’Oglio loves interacting with customers because it allows him to express his personality and receive new insights, which also gives him new ideas for the pieces to include in his collections.
As a matter of fact, fashion is a way of expressing one’s personality and style, as well as making oneself unique. Especially when it comes to collections such as those by Dell’Oglio, which combine British style with the Made in Italy typical elegance.
The decision to open an online boutique was also inspired by the many international customers who, after shopping in the Dell’Oglio boutiques in Palermo, wanted to continue to wear high-quality, carefully selected garments in the same unique and elegant style.
Mario Dell’Oglio has also cultivated excellent relations with customers living abroad who, driven by their love and curiosity for Italian style, have been interested in discovering his collections. Thus, thanks to Dell’Oglio’s creativity, intuition, and new technologies, Doboutique was born.
What makes the Dell’Oglio online boutique so special?
Browsing Doboutique’s website, it is possible to spot the long and personal research, passion, and desire to create a unique style.
The online catalog of the Dell’Oglio store offers a wide range of clothes, shoes, and accessories, elegant and refined, but there are also glamorous and special items, perfect for those who love a dynamic and original style.
It is easy to find something to suit your style needs, but if you are lacking inspiration, the ‘Stories’ section on the site will help you find unusual combinations and outfits perfect for any occasion. In addition, you can also browse your favorite clothes, accessories, and outfits of designers and influencers by simply clicking on the ‘Select By’ button in the menu.
Moreover, thanks to the link between past, present, and future have always been rooted in the Dell’Oglio brand, ever since the days of the great-grandfather’s emporium in the Telegraph in Palermo, it is also possible to find interesting articles that, between text and images, describe moments of lived life: family celebrations, travels, and traditions serve as inspiration for outfits.
Today, just as Santi Dell’Oglio traveled between Sicily and England, always making Italian, Palermitan, and British styles talk to each other, Mario Dell’Oglio is doing the same in a modern way with Doboutique. Quality, the mixing of different styles to create something unique, and curiosity are also the strong points of this new online shop.