Pinterest for Business - Things You Should Know

What to Know

Does your brand have an online presence on Pinterest? If not, it’s the right time to do it!

Pinterest is, like any other social handle, a platform to connect with influencers and friends. However, it’s way more than being called a social network. Yes, it is a productive tool and a visual search engine too.

So create your business account with Pinterest, and you would get added marketing attributes to promote your brand on one of the fast-growing and prevalent social media platforms.

You can save time managing your Pinterest presence by outsourcing it to a Pinterest expert. With email extracting tools like GetEmail.io, you can easily find the email addresses of Pinterest marketing specialists. Once you have their email address, you can directly contact them regarding your business growth.

Pinners visit the Pinterest platform for inspiration. Yes, people get content that helps them plan their dream vacations, holiday dinners, and weddings.

Why Should You Use Pinterest for Business?

Eighty-three percent of pinners purchase after viewing a brand’s content on this visual search engine.
Ninety-seven percent of the searches on Pinterest are unbranded! Well, you can’t miss the opportunity to get your content in front of your target audience during the early stages of making a purchase.
Being the third top-rated social network in the United States, Pinterest has more than 88 million monthly active pinners. And approx. Twenty-eight percent of US adults have a Pinterest account.
As you might have noticed, the pinners are creative, open, and curious. And if your brand possesses the factor they are seeking, there is a high chance for you to convert them as a customer.
Is there any other platform that offers a visual search? Pinterest is the only platform to provide this incredible search option. And more than sixty percent of millennials say that they prefer to search by image, and hence the visual search is on the rise.
More than two-thirds of Pinterest users are women. As women are the key decision-makers in purchasing household services and products, you see a massive opportunity to promote household stuff.
Pinterest Analytics is one of the most remarkable features of Pinterest for business accounts. With this feature, you get a clear picture of the necessary tracking information.

With this information, you would identify the strategies and content that work well to improve your marketing consistently.

Pinterest Lingo

Here is your Glossary for Pinterest business.

Pins

The post published on Pinterest is known as a pin. Pins could be text, images, and videos, and each pin can link back to an original source.

Pinner

Like “members” on LinkedIn, and “grammars” on Instagram, Pinterest has “Pinners.” Hence, “Pinner” is the branded term for a Pinterest user.

RePins

When a user pins a post of other pinners to one of their boards, it is called RePins.

Boards

Pinterest boards are similar to digital analogs for mood boards; This helps group pins around a specific topic or theme.

Secret Boards

When you create a secret board, only you and the collaborators you invite can see it. You will see a lock symbol beside your personal board name. You can use this for the plans you don’t want to make public.

Protected Boards

Protected boards are available to advertisers alone, and this board houses the promoted pins. Pins on protected boards can only be seen across Pinterest; however, the boards do not show on profile pages.

Pinterest Lens

Pinterest Lens is a camera tool available on Android and Apple devices. This tool lets the users take a picture and locate related content on the site.

Besides these terms, there are some more that you would encounter as you start using the Pinterest application.

How to Create a Pinterest Business Account

You would be able to set up a Pinterest business account in three ways.

If you have a personal account, you can add a business profile to it.
You can convert your existing personal account on Pinterest to a business account.
If you don’t have an existing personal account or you don’t wish to add your business profile to your account, you can directly create a new business account.