Remember when packages and labels are only for product containers and details? Nowadays, those things are far from what they were years before.
In recent years, package designing is taking in more responsibilities for business growth. Packages and labels are now crucial components to attract customers. Because of that, graphic designers always compete in package designs for their products.
Do you know a thing about designing a package? Here are the three package designing tips you should keep in mind.
What to Consider When Designing a Package
Before we begin a package design, we need to consider a few things. These factors will help us design a package that will fit our brand.
One is the product. Companies need to know what they’re selling and everything about them. It includes the size of the product, its texture, and its material.
Once we know these things, we can identify the logistical needs for the package. It will also help us learn how to design a package that will fit the product.
The next consideration is our target market. Depending on our audience, the packaging design should suit the general taste. For example, products for older people will need to have huge texts and simple looks.
After that, we also need to decide how our market will buy our products. To do that, we need to know where people can buy them. With these, our company will find what materials are durable to handle its shipping.
It will also make things easier if companies prepare all the necessary information. Sometimes our product can stand alone. But there are instances where it needs to represent an established brand.
Our packaging design should include colors that have CMYK or Pantone Matching values. Having these will help with the printing of the package.
Aside from that, the fonts we need to use should be appropriate for usage instruction. Not only that, but logos should also be in a vector file.
1. Fit the Whole Brand Experience Into the Package Design
One of the most creative packages designing tips we can follow is to make sure we can deliver an experience. Our items can alter the way we create our packages. Remember that a package design includes the outer, inner, and product packaging.
Some companies can offer all three packaging designs. Although, most companies focus on outer packaging alone.
Wherever we plan on selling our items, we need to use all three packagings. This packaging design helps in bringing out the entire brand experience. A complete package design shows our brand’s personality and values.
It also shows consistency and draws out feelings like excitement and delight. When designing a package, everything should make our customers feel special.
For instance, many skincare products online use funny speech for their brands. This personality translates to their packaging design.
Package designs help boost the customer’s user experience. One way we can do this is to see it through their point of view. People find products that have a consumer packaging design more appealing and relevant.
Aside from that, we can also introduce limited edition packaging for best-selling items. That way, we can keep better customer engagement with different brand experiences.
2. Make It Functional but Trendy
Having a functional package design is crucial in attracting customers. Businesses need to know if their box has all the essential practical requirements.
We can know these by checking whether our packaging communicates important product detail. Figuring out these instructions can help make the design phase easier and faster.
Apart from that, designers should also consider the package’s sealing and protection. It may not look much, but these things can affect the design and the quality of the product.
Businesses also need to know which conditions affect the product itself. These conditions can range from temperature, climate, and even shipment.
All these things are essential to keep the quality of our products throughout its sales. They will also impact the final look of our packaging.
Nowadays, reducing waste is an essential factor for consumers. Because of that, we need to become conscious of making the package reusable.
We can also consider using recyclables as a material for our package. Doing this can also reduce the weight and size of our packaging design.
Not only that, but we should also find ways to make our parcels easier to handle. Customers tend to steer clear of unusable and bulky packaging.
Moreover, our package design needs to keep up with the current market trends. A timeless and elegant design can help us boost our sales. But a unique package and label design will keep our customers interested in our products.
3. Make the Package Design Clear and Appealing
Remember that our packaging design will have to compete against other brands. Our package must look appealing and stand out. But splashing our package with bold colors and fonts is a huge mistake.
Companies need to consider other products in the market, including their looks. These comparisons will help in identifying what design can make items stand out. They will also know the best ways to present their products.
Although we need to be creative with our designs, we still have to follow industry standards. Making use of these guidelines will help our packages stay relevant and relatable. Overdesigning our boxes can confuse our customers.
When designing, the package and label should be clear and elegant. It allows the consumer to look at the details and instructions better.
To make our packaging design more appealing, we also need a complete marketing plan. Well-prepared plans will help us back up our package design.
Try These Best Ways to Designing a Package Now
Designing a package for our products is always a balance of creativity and quality. Often, creativity outweighs everything, causing us to have unsuccessful packaging designs.
It’s crucial to know these three tips for designing a package to get a perfect balance for your package. It helps us keep control of our design and stay competitive.
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