Bumper stickers have long been the world’s favourite mobile marketing tool. You receive one and, if you like it’s a message, there is a good chance that you will want to put it in your car. But there is an art to designing the car stickers in New York, Boston, Philly, or beyond. Let’s see bumper branding: 5 tips for quality car sticker production.
- Conveying your brand to other motorists
Okay, so you’ve probably spent countless hours refining your company’s branding: who you are, what you have to offer, themes, colour schemes, social media strategy, everything!
The most important thing to do now conveys your brand effectively through your bumper stickers. To do this, you have to design your stickers in a way that sets them apart from the competition.
Does your brand have an instantly recognisable (and memorable) logo? Does your company have a witty tagline that can almost ring in the mind like a jingle? Do you have particular colour schemes and fonts that are recognisable to your brand?
These are all important aspects of conveying your brand to prospective motorists.
- Getting your message across the highway
Now that you’ve defined your brand and have a rough idea of how your stickers will look, it’s time to get that message across to other motorists. Naturally, you can’t write half a novel on your sticker as you may only have two to three seconds to tell them what your brand is about!
Instead, a short, sharp and succinct summary of what you do is vital. It may be as simple as saying “Right Removals: Interstate Removalists”, but passing motorists will know exactly who you are and what you do.
- Put a little contact information on it
Okay, we know time is of the essence when it comes to bumper stickers, and you don’t want to saturate your potential customers with endless information they have absolutely no time to note down.
However, it could be a great idea to put some links on your stickers, especially those of social media handles as people can quickly search them or simply look up your company name on Instagram, Facebook etc.
Also, don’t be shy to put a contact number or email address on there if there is space and it is legible.
- A call-to-action is key!
People love being ushered into doing something, and in marketing we call that thing the “call-to-action” (CTA). It’s basically the part where you request that they call, email, check out your Gram or visit your website – the next step in that all-important competition for conversions.
There is absolutely no harm in putting a CTA on your bumper sticker if there is the space, something along the lines of “call us today at *number* is simple and effective.
- Ongoing marketing
You’ve gone to all this amazing effort: you’ve defined your brand, designed your bumper stickers, put them out to the public and now people are seeing your brand and hopefully buying your products or using your services.
But it’s also important to know how effective your bumper sticker campaign has been, especially when you’re most likely using it alongside other marketing tactics. It’s important to know whether or not they are working so you can decide whether to continue with the tactic or not.
To find out, simply add a “how did you hear about us?” question at checkout – this way the customer will be able to tell you if they heard about you from your awesome bumper stickers, or from something like Instagram, Twitter, Facebook, a friend, a forum etc.