Providing images with geographical coordinates refers to the process of geotagging photos. The information doesn’t reflect in the picture. Instead, you have to look for EXIF (Exchangeable Image File Format) data to get all the photo details. Usually, smartphones implement this automatically with the help of GPS location. High-end cameras can also achieve this. However, these are not the only sources. You can also use software tools to satisfy your needs. Some popular apps allow you bulk geotagging. As a result, your efforts get reduced. You can apply geotags in multiple images in a snap. Do you know of any such tool?
If you are not aware, GeoTag Images is a bulk image geotagger. You can use this for your purpose.
How does geotagging your photos help?
Local businesses gain online visibility through Google My Business profile, organic searches, and ads. Although it is not evident if geotagging enhances your Google My Business page ranking, anecdotal data suggests there can be a marginal improvement in the organic search rankings. Still, it would be best not to consider geotagging alone as part of your SEO strategy. Your plan has to be comprehensive. Many businesses use geotagging to track best-performing locations. They also take an interest in this to read their customers’ behaviors. As a result, they get a broader view of the market and their marketing goals.
What to consider when geotagging photos?
Your details have to be accurate. After all, customers look for precise information and options to share their location. As a business, you have to provide suitable geographic details for their consideration. Being careful with this process may come in handy for you too. It can lead to higher footfall for your business. If used on the website, you will know where your customers reached or navigated the whole day with their phones. You can also benefit from geotagging for creating brand awareness. Your consumers will be able to locate your business hassle-free.
Individuals also use geotagging to experience a sense of connectedness with each other. It helps them find out others’ opinions about the place through this, and hence, they feel encouraged to share their location more. Even avid travelers can rely on this technique to store details about where they went.
Geotagging can be one of the innovative ways of communicating with others, whether you are a business or an individual. However, you must be smart about its use. You don’t have to apply this feature all the time for the sake of your privacy. If you don’t need it, you can turn it off. Your image will not share your geographic coordinates. Also, if you use a geotagging tool, make sure you select the trusted one only. Don’t opt for any random thing. Some people need to geotag bulk images. If you also have the exact requirement, you must choose a tool that offers this facility. It will remove a lot of your hassle and make this process pretty convenient. In the end, remember that geotagging is very efficient, but you have to be wise with it to avoid any potential harm, such as privacy invasion.